Around the Diamond

Innovation

The latest innovations to help people be well and thrive

The latest innovation from our family of brands is not only meeting consumers' needs but also supporting their well-being.

Brands

Growing our presence in third-party marketplaces

The ability to list and sell direct to consumers on a retailer website, known as third-party marketplaces, is a growth area within e-commerce we haven’t been able to fully develop — until now.

Brands

Helping consumers achieve their wellness goals—in 2023 & beyond

Our vitamins, minerals and supplements business is innovating with greater speed and delivering products consumers want — making it easier for people to achieve their wellness goals.

Brands

Debuting Clorox, Brita brand innovations at CES

Our Clorox and Brita brands debuted new products at the Consumer Electronics Show designed to meet consumers' evolving needs.

Company

Tops in ’22: Showing the love for Clorox

Engagement and sales are two measures of our performance with consumers. Learn about some of the stories, marketing campaigns and product innovation that tell the story of 2022.

Brands

Meeting evolving cleaning professional needs with Clorox EcoClean

CloroxPro is meeting the latest demands of cleaning pros and building occupants alike with the launch of Clorox EcoClean, a new product platform anchored by EPA-certified cleaners.

Brands

Hidden Valley innovation strategy: Everything is better with ranch

When ranch is paired with something else people love, our Hidden Valley brand has been able to deliver some of its best innovation. Learn about the partnerships that have been creating unique, crave-able experiences that excite, surprise and satisfy fans.

Brands

Going ‘outside the bag’ to showcase Glad performance

We're thinking “outside of the bag” to showcase our Glad product innovation and performance, helping to make people and the planet happier.

Brands

Meeting consumers where they are with launch of cleaning DTC site

We're meeting people where they want to shop with the launch of our first-ever site selling our cleaning products directly to consumers.

Responsibility

‘Glad to Be …’ using global innovation to benefit the planet

With at least 8 million tons of plastic entering the world’s oceans every year, Glad is using product innovation across the globe to help the planet we share.

Innovation

Making innovation more sustainable for people and the planet

Innovation is rooted in building trusted brands people love, and increasingly one of those attributes is sustainability.

Innovation

Clorox creates touchless, efficient disinfection solution for small businesses

More than ever, small business owners want reasonable solutions to create clean environments their customers can enter comfortably and confidently.

Responsibility

Kingsford plant overcomes odds, is certified zero-waste-to-landfill

The plant in rural West Virginia overcame unique challenges to become Clorox's 20th certified zero-waste facility.

Health and Wellness

Supporting Public Health, One Wipe at a Time

As businesses start to reopen, our Clorox brand has a new offering to help people feel safe — one-count packages of Clorox® Disinfecting Wipes.

Innovation

Clorox Innovations to Help You Be Well and Thrive in 2021

Here's a peek at some of the exciting innovation Clorox brands have planned for 2021.

Responsibility

Clorox Joins U.S. Plastics Pact, Takes Meaningful Step to Achieve Important Environmental Goals

This is the latest step on our journey to change how private industry and consumers use and dispose of plastic.

People and Culture

Innovating the internship: How R&D reimagined the intern experience for 2020

COVID-19 didn't keep Clorox R&D interns from having a meaningful work (and social) experience this summer, even if they were remote.

People and Culture

Meet the Inventor: Tim Audiss Has a Passion for Sustainable Innovation

Find out how Tim is helping Clorox become more sustainable inside and outside the lab.

Responsibility

Reimagining Waste Audits to Be Simpler, Faster and More Sustainable

See how a Kingsford plant tapped technology for an in-depth waste audit, saving the time and the environmental impact of a cross-country flight.

Heritage

Inside the Creation of Clorox Disinfecting Wipes

20 years later, Chief Innovation Officer Denise Garner reflects on the biggest product launch of her career.

Responsibility

Glad Brand Loops into the Circular Economy

We’re embracing innovative business models in an effort to reduce waste.

Innovation

The Robots Are Here to Stay

Clorox R&D is helping employees work simpler, faster & bolder.

Brands

Hidden Valley Ranch Really, Really Loves its Fans

Because if we've learned anything, it's that you can’t take your love of ranch too far.

Responsibility

Another goal in Clorox’s (eco-friendly) bag

We surpassed our product sustainability goal two years early.

Company

We Bid Farewell to 2018 with a Look Back

Here are five highlights from 2018 that helped Clorox deliver Good Growth that’s profitable, sustainable and responsible.

Responsibility

Burt’s Bees Releases 2018 Progress Update on 2020 Sustainability Goals

Biennial report details progress and obstacles as brand strives for continual sustainability improvements.

Company

What’s in a Brand? The Clorox FY18 Annual Report Answers ‘Everything’

Value. Innovation. Leadership. These qualities applied to our diverse portfolio of leading brands are a formula for long-term growth.

Health and Wellness

Making What’s Inside — and Now What’s Outside — Count

We’ve committed to go beyond the ingredient labeling that will be required under the new California Cleaning Product Right to Know law.

Brands

Tapping Technology to Deliver New Consumer Experiences

Clorox marketing leaders sat down with Sunil Rao of Salesforce to discuss what digital transformation means at Clorox.

Brands

Crawl, Walk, CHAT: Clorox Builds a New Capability

Meet Sunny, the RenewLife chatbot. She's helping consumers learn more about digestive health & wellness while helping the brand learn what matters most to consumers.

People and Culture

The Greater Knead Meets the Greater Good

A member of Burt’s Bees Natural Launchpad Cohort 2 shares how two days at Burt’s Bees HQ inspired her to focus on company culture as an essential ingredient to company growth.

People and Culture

Meet the Inventor: Terry Kitagawa is a Master of Connection

Terry is the sort of scientist you send on Sales calls and media tours. He can talk the scientific talk, connecting Clorox business and science.

Company

Atlanta West: Creating Opportunities, Driving Growth

Production is now in full swing at Atlanta West, the new manufacturing facility for Clorox Home Care products. …

People and Culture

Vacation: Good for You, Good for Business

Michael Ott shares his opinion why vacations are valuable even to the people left behind at the office.

Heritage

The Time-Honored Secret to Thanksgiving Gravy

Home chefs have been using Kitchen Bouquet to turn out rich, brown Thanksgiving gravies for over 140 years.

Brands

Burt’s Bees Uncaps Winning Flavor

7,000 people voted to bring the next Burt’s Bees® lip balm flavor to store shelves.

People and Culture

Inclusion Inspires Innovation

A Clorox R&D VP shares why inclusion and diversity are essential elements to successful innovation.

Brands

Doing Digital: Brita’s Superior Social Savvy

The YouTube ad for Brita® Stream™ featuring Stephen Curry and King Bach gets the star treatment from Google.

People and Culture

Clorox CEO Benno Dorer on Fostering a Culture of Inclusion

CEO Benno Dorer discusses why Clorox is evolving its inclusion and diversity strategy.

Innovation

Meet the Inventor: Nancy Falk and the Business of Invention

Clorox is full of scientists of every stripe. One of them, Nancy Falk, has 28 U.S. patents to her name and a long track record of protecting her own and her colleagues’ intellectual property.

Brands

Kingsford Asks America to #StandWithRibs

Kingsford, the first name in backyard BBQ, has launched a petition to make BBQ Ribs the official food of America. #StandWithRibs.

Responsibility

EPA Names Clorox Partner of the Year

Clorox is an Environmental Protection Agency Safer Choice Partner of the Year Award winner for a second year running.

Innovation

2017 Innovation, Clorox Style

We have a host of hot product innovations across all our brands and businesses. Each one is driven by insights into real people’s wants and needs as tastes and times change.

Innovation

Clorox Seeks Scent Seekers

The Clorox® Scentiva™ line of cleaners was designed for scent seekers, people with a passion for infusing their lives with scent.

Brands

Meet Hidden Valley® Ranch, the Flavor

The new Hidden Valley® Ranch Out campaign celebrates all the inventive ways people love them some ranch.

Brands

Growing a Small Business Inside a Big Corporation

In these slow-growth days, large consumer packaged goods companies are looking for innovative ways to grow. At Clorox, we've created the Emerging Brands incubator.

Innovation

Ultimate Performance Charcoal off to Blazing Start

As hardcore grillers explore new foods and grilling techniques, they want performance charcoals tailored to improving their grilling experience — and performance. Kingsford Ultimate Performance Charcoal gives them what they need.

Innovation

Burt’s Bees Welcomes Natural Product Entrepreneurs

Ten natural product startups descended on Burt’s Bees HQ.

Innovation

Innovation Lessons From a Nobel Laureate

A Senior Scientist recalls lessons from his Nobel-winning advisor.

Innovation

Meet the Burt’s Bees Natural Launchpad Winners

And the winners are ...

People

Meet the Inventor: Scientist Maria Ochomogo, Mother of Green Works® products

By Lindsay Riddell Scientist Maria Ochomogo points out two of her patents on the Clorox wall of patents. It was a high school class when she first arrived in the U.S. that hooked Maria on chemistry. It was a high school class when she first arrived in the United States that hooked Maria Ochomogo on chemistry. “I think I probably would have been a scientist in Cuba, too, but I’m not sure I would have had the opportunity to work in nice companies like Clorox and to work on patents,” says Maria, whose family immigrated to the United States when she…

Company

Navin Kunde on How Clorox Embraces “Open Innovation” to Develop Breakthrough Ideas

Clorox employs a team dedicated to discovering innovative ideas both internally and externally.
Show More