Good Growth Blog

Brands

Hidden Valley Ranch Really, Really Loves its Fans

Because if we've learned anything, it's that you can’t take your love of ranch too far.

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Corporate Responsibility

Another goal in Clorox’s (eco-friendly) bag

We surpassed our product sustainability goal two years early.

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Company

We Bid Farewell to 2018 with a Look Back

Here are five highlights from 2018 that helped Clorox deliver Good Growth that’s profitable, sustainable and responsible.

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Corporate Responsibility

Burt’s Bees Releases 2018 Progress Update on 2020 Sustainability Goals

Biennial report details progress and obstacles as brand strives for continual sustainability improvements.

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Company

What’s in a Brand? The Clorox FY18 Annual Report Answers ‘Everything’

Value. Innovation. Leadership. These qualities applied to our diverse portfolio of leading brands are a formula for long-term growth.

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Corporate Responsibility

Making What’s Inside — and Now What’s Outside — Count

We’ve committed to go beyond the ingredient labeling that will be required under the new California Cleaning Product Right to Know law.

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Brands

Tapping Technology to Deliver New Consumer Experiences

Clorox marketing leaders sat down with Sunil Rao of Salesforce to discuss what digital transformation means at Clorox.

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Brands

Crawl, Walk, CHAT: Clorox Builds a New Capability

Meet Sunny, the RenewLife chatbot. She's helping consumers learn more about digestive health & wellness while helping the brand learn what matters most to consumers.

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People and Culture

The Greater Knead Meets the Greater Good

A member of Burt’s Bees Natural Launchpad Cohort 2 shares how two days at Burt’s Bees HQ inspired her to focus on company culture as an essential ingredient to company growth.

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People and Culture

Meet the Inventor: Terry Kitagawa is a Master of Connection

Terry is the sort of scientist you send on Sales calls and media tours. He can talk the scientific talk, connecting Clorox business and science.

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Company

Atlanta West: Creating Opportunities, Driving Growth

Production is now in full swing at Atlanta West, the new manufacturing facility for Clorox Home Care products. We catch up with two employees — one new and one veteran — about life and opportunities at the plant.

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People and Culture

Vacation: Good for You, Good for Business

Michael Ott shares his opinion why vacations are valuable even to the people left behind at the office.

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Heritage

The Time-Honored Secret to Thanksgiving Gravy

Home chefs have been using Kitchen Bouquet to turn out rich, brown Thanksgiving gravies for over 140 years.

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Brands

Burt’s Bees Uncaps Winning Flavor

7,000 people voted to bring the next Burt’s Bees® lip balm flavor to store shelves.

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People and Culture

Inclusion Inspires Innovation

A Clorox R&D VP shares why inclusion and diversity are essential elements to successful innovation.

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Brands

Doing Digital: Brita’s Superior Social Savvy

The YouTube ad for Brita® Stream™ featuring Stephen Curry and King Bach gets the star treatment from Google.

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People and Culture

Clorox CEO Benno Dorer on Fostering a Culture of Inclusion

CEO Benno Dorer discusses why Clorox is evolving its inclusion and diversity strategy.

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Innovation

Meet the Inventor: Nancy Falk and the Business of Invention

Clorox is full of scientists of every stripe. One of them, Nancy Falk, has 28 U.S. patents to her name and a long track record of protecting her own and her colleagues’ intellectual property.

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Brands

Kingsford Asks America to #StandWithRibs

Kingsford, the first name in backyard BBQ, has launched a petition to make BBQ Ribs the official food of America. #StandWithRibs.

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Corporate Responsibility

EPA Names Clorox Partner of the Year

Clorox is an Environmental Protection Agency Safer Choice Partner of the Year Award winner for a second year running.

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Innovation

2017 Innovation, Clorox Style

We have a host of hot product innovations across all our brands and businesses. Each one is driven by insights into real people’s wants and needs as tastes and times change.

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Innovation

Clorox Seeks Scent Seekers

The Clorox® Scentiva™ line of cleaners was designed for scent seekers, people with a passion for infusing their lives with scent.

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Brands

Meet Hidden Valley® Ranch, the Flavor

The new Hidden Valley® Ranch Out campaign celebrates all the inventive ways people love them some ranch.

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Brands

Growing a Small Business Inside a Big Corporation

In these slow-growth days, large consumer packaged goods companies are looking for innovative ways to grow. At Clorox, we've created the Emerging Brands incubator.

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Innovation

Ultimate Performance Charcoal off to Blazing Start

As hardcore grillers explore new foods and grilling techniques, they want performance charcoals tailored to improving their grilling experience — and performance. Kingsford Ultimate Performance Charcoal gives them what they need.

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Innovation

Burt’s Bees Welcomes Natural Product Entrepreneurs

Ten natural product startups descended on Burt’s Bees HQ.

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Innovation

Innovation Lessons From a Nobel Laureate

A Senior Scientist recalls lessons from his Nobel-winning advisor.

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Corporate Responsibility

Meet the Burt’s Bees Natural Launchpad Winners

And the winners are ...

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Brands

Meet the Inventor: Scientist Maria Ochomogo, Mother of Green Works® products

By Lindsay Riddell Scientist Maria Ochomogo points out two of her patents on the Clorox wall of patents. It was a high school class when she first arrived in the U.S. that hooked Maria on chemistry. It was a high school class when she first arrived…

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Company

Navin Kunde on How Clorox Embraces “Open Innovation” to Develop Breakthrough Ideas

At Clorox, innovation is key to the company’s 2020 Strategy. In fact, Clorox employs a team dedicated to discovering innovative ideas both internally and externally. Some team members act as ambassadors to outside firms, developing mutually-beneficial relationships with companies like Google. Among the leaders of this discipline is…

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