By Gabi Laurent, Brand Engagement Manager, and Vicki Haber, Brand Experience Lead
It all started with an April Fools’ Day joke launching a Hidden Valley Ranch-flavored Burt’s Bees lip balm on Instagram. What was meant as a prank was met with seemingly endless comments from fans craving the collaboration and pleading for the product to be real. We knew then this was an idea we had to make happen.
@mcjvanvuuren Do it, do it, do it!!!!
@emmabourcier02 Yooo if you sold that, I would sooo buy it! I love my ranch!
@rachelcpennington My lips will be a snack. [crying lauging and snap emojis] *chef’s kiss*
While Hidden Valley Ranch is no stranger to flavor-inspired collaboration, with recent limited-time offerings with brands like Van Leuween and The Girl and The Goat, this program marks Burt’s Bees’ first-ever national lip balm flavor collab using its new small batch manufacturing process and joins the legions of beauty and food collabs that have been soaring in popularity.
The real Burt’s Bees x Hidden Valley Ranch collab brings together two fan-obsessed brands at a moment when lips are dry and many of us are spending an inordinate amount of time in front of our TVs eating wings and other game-day fare. The collab offers fans their favorite game-day wing basket in the form of a hydrating lip balm pack in time for the football playoffs. The limited-edition Burt’s Bees x Hidden Valley Ranch Dippers lip balm four-pack boasts the classic flavors of Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery and Fresh Carrot.
The very limited release will be available to purchase on Burtsbees.com beginning Jan. 17 for $11.99, while supplies last. To celebrate the iconic partnership, fans can get free shipping when shopping the collab with code BBXHVR — on launch day only!.*
*Offer is valid on orders placed Jan. 17 containing Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm four-pack on www.burtsbees.com. Cannot be combined with other promotional codes.