Apple Cinnamon shows the power of seasonal scents
By Ericka Santos, Glad Brand Experience Lead – Marketing, Edward Neves, Glad Innovation – R&D, Megan Trudo, Associate Marketing Manager – Marketing, Aaron Tornheim, Associate Marketing Manager – Marketing, and Will Borlik, Scientist II – R&D, Fatima Hussain, Senior Scientist – R&D
What started as a seasonal innovation from Glad in 2025 has grown into a broader fragrance experience across the home. This fall, Apple Cinnamon-inspired products from Glad, Pine-Sol and Scentiva are helping consumers bring the warmth of the season to everyday cleaning and household routines.
Consumers often use scent to create a welcoming home environment, especially during seasonal moments. By listening to their preferences, Clorox teams identified an opportunity to bring a popular fall fragrance to multiple brands and product categories.
A seasonal scent scales across the portfolio
Glad first introduced its Apple Cinnamon-scented ForceFlex trash bags as a limited-edition seasonal offering last fall. Consumer response helped demonstrate the potential for seasonal scent innovation to bring something fresh and distinctive to an everyday household category.
Also looking to capture seasonal demand, the Clorox Cleaning team explored fragrance territories that could resonate with consumers during the fall season. Consumer testing resulted in Harvest Apple & Spice scent emerging as a top contender and informing Scentiva’s launch. Scentiva’s test results also shaped Pine-Sol’s innovation with Apple Cinnamon a clear winner in in their consumer testing. The result is a complementary lineup that gives consumers more ways to enjoy a familiar seasonal fragrance throughout the home.
Bringing it together: Apple Cinnamon portfolio creates retail energy and opportunity
Aligning around Apple Cinnamon, teams created new ways for our retail partners to merchandise Scentiva’s Harvest Apple & Spice and Pine-Sol and Glad’s Apple Cinnamon products together. Launches are being supported through merchandising events, digital media and social activation designed to create a broader cross-category seasonal scent story.
This season’s line-up includes:
- Glad ForceFlex Apple Cinnamon scented trash bags are available at Target now and will expand to Walmart starting in October.
- Scentiva Wipes and Sprays with Harvest Apple & Spice scent and Pine-Sol Dilutables with Apple Cinnamon scent are available at Walmart and launching in Target soon, alongside Glad. Launches in Dollar General and Meijer to follow through early October.
The bottom line
Apple Cinnamon is more than a seasonal fragrance. It’s an example of consumer-led innovation in action, with Clorox teams sharing insights to strengthen everyday experiences and help people create homes that feel welcoming throughout the season.
