Hero: Innovation Large

All About Innovation

At Clorox, innovation across our “3D” demand creation model of “desire” (pre-purchase communications), “decide” (in-store communications) and “delight” (post-product experience) is the life blood of our business. Innovative thinking and execution must be applied across our 3Ds because in today’s highly competitive business environment, every touch point with our consumers matters.

It starts with technology. The 21st century consumer is “always on” and expects personalization and authenticity when it comes to interactions with our brands. This unprecedented connectivity is why we’ve increased our investment in digital marketing and e-commerce. We’re mastering the latest digital tools to engage consumers with the right message at the right time and in the right context.

In recent years, Clorox has made significant investments to support innovation for the long term, including a consumer learning center to ensure that product development is grounded in strong insights; an innovation center that encourages internal collaboration across multiple areas of our business involved in the discovery, development and commercialization of new products; and a pilot plant to test product manufacturing processes.

Product Innovation

Learn about some of our latest product innovations.

  • Feature:  Innovation Burts Bees Lipstick

    Something to Smile About

    Burt’s Bees Natural Lipsticks

    Burt’s Bees® natural lipsticks combine intense color and conditioning, eight-hour moisture. Available in 14 shades, Burt’s Bees® natural lipsticks are made with 100 percent natural ingredients like moringa and raspberry seed oils to help soften and condition lips all day long. Their packing is 100 percent recyclable.

    Burt’s Bees website

  • For The Love of Cats

    Fresh Step with Febreze Cat Litter

    Fresh Step® with the power of Febreze® provides 10-day odor control and leaves behind a fresh clean scent. It also clumps tight to help prevent leaving behind sticky crumbles. A new formula with lower dust than our previous cat litter, Fresh Step® with Febreze® cat litter was developed with a cat’s health and happiness in mind.

    Fresh Step website

    Feature:  Innovation Fresh Step with Febreze

  • Feature: Innovation Clorox Disinfecting Wipes with Microscrubbers

    Scrub Away Germs and Tough Messes

    Clorox Disinfecting Wipes With Microscrubbers

    Clorox® Disinfecting Wipes With Microscrubbers are textured wipes that help get rid of tough, greasy messes other wipes leave behind – all while killing 99.9 percent of germs like E.Coli and Salmonella.

    Clorox website

  • The Future of Hydration Is Here

    The Brita Infinity Pitcher

    The Internet of Things is bringing technology into everyday household products, enabling them to be connected to the web. Brita’s new Infinity pitcher automatically triggers automatic online purchases of replacement filters once a certain amount of water passes through the filter.

    Brita website

    Promo: Innovation Brita Infinity

  • Feature:  Innovation Glad Odor Shield

    Trash Never Smelled This Good

    Glad OdorShield Scented Trash Bags

    Glad OdorShield with Febreze® Freshness and the scent of Gain™ neutralizes odors while leaving behind the fresh scent of original Gain™. Other scents include Gain™ island fresh, Hawaiian Aloha, Fresh Lemon and Lavender Breeze.

    Glad website