All about innovation

The lifeblood of our business

The lifeblood of our business

Innovation continues to be our lifeblood, and we’re thinking about it more broadly than ever before. Whether it’s creating superior products or going beyond that to include experiences that delight you, expanding into new categories and channels, or tapping the latest technology to better understand what you want when you want it, we’re on a constant quest to meet — and, if possible, exceed — expectations.
 
How do we do it? We invest to support innovation for the long term. We listen to what people tell us they want in a product and even try to anticipate needs. And we identify the best ideas from both inside the company — including those grounded in cultural and multigenerational insights from our employee resource groups — and outside, leveraging our San Francisco, California, Bay Area location to discover early-stage innovation in order to deepen our pipeline.

Fresh Step® Outstretch™ cat litter

Fresh Step® Outstretch™ cat litter

This first and only concentrated clay clumping cat litter absorbs 50% more than the competition — letting you go longer without having to change the litter box.

Kingsford® Signature Flavors hardwood pellets

Kingsford® Signature Flavors hardwood pellets

This innovation platform infused with 100% real spices in garlic onion paprika, basil sage thyme and cumin chili flavors is intended to elevate the overall grilling experience.

Burt’s Bees® Rapid Rescue cold sore treatment

Burt’s Bees® Rapid Rescue cold sore treatment

A first-of-its-kind natural-origin treatment for cold sores and fever blisters, this formula promotes healing from initial use. The unique ingredients pair rhubarb and sage-complex with natural glycerin and camphor to deliver rapid relief and protection.