Around the Diamond

Brands

Showcasing brand versatility: #TeamCloroxBleach vs. #TeamPineSol

A new PR campaign featuring two cleaning industry icons highlights how Clorox Disinfecting Bleach and Original Pine-Sol Multi-Surface Cleaner are not just trusted solutions, but their versatility can also help cost-conscious consumers.

Brands

Creating direct connections to our consumers

Relaunched websites for Brita and Burt's Bees and a newly unified shopping experience for our vitamins, minerals and supplements brands boast features to help us better serve our consumers.

Brands

Bringing value to our consumers

In tough economic times, many are experiencing shrinking budgets and looking for real savings to stretch their dollars further. With our portfolio of innovative and versatile products, we're helping them get the biggest bang for their buck.

Brands

Growing our presence in third-party marketplaces

The ability to list and sell direct to consumers on a retailer website, known as third-party marketplaces, is a growth area within e-commerce we haven’t been able to fully develop — until now.

Brands

Helping consumers achieve their wellness goals—in 2023 & beyond

Our vitamins, minerals and supplements business is innovating with greater speed and delivering products consumers want — making it easier for people to achieve their wellness goals.

Brands

Debuting Clorox, Brita brand innovations at CES

Our Clorox and Brita brands debuted new products at the Consumer Electronics Show designed to meet consumers' evolving needs.

Brands

Encouraging people to ‘Start Clean’ in the new year

Our Clorox brand's new creative campaign is about using moments like the new year to inspire a fresh start, both physically and emotionally.

Brands

Burt’s Bees-Cleo Wade holiday partnership amplifies love

Our Burt's Bees brand partnered with author-poet Cleo Wade to deliver a curated gift collection that not only amplified the true meaning of the holiday season but also reflected a mutual appreciation for self-care, empowerment, and a deep love for people and planet.

Brands

Bringing CALM to voters on Election Day

Our Natural Vitality CALM brand tapped into the universal stress surrounding Election Day to push the boundary on how and when it could show up for consumers.

Brands

How marketing testing helps to navigate an uncertain world

Through a test-and-learn approach, our U.S. Cleaning business was able to tailor messaging to what resonated most with consumers during cold-and-flu season and COVID-19.

Brands

Meeting evolving cleaning professional needs with Clorox EcoClean

CloroxPro is meeting the latest demands of cleaning pros and building occupants alike with the launch of Clorox EcoClean, a new product platform anchored by EPA-certified cleaners.

Brands

Hidden Valley innovation strategy: Everything is better with ranch

When ranch is paired with something else people love, our Hidden Valley brand has been able to deliver some of its best innovation. Learn about the partnerships that have been creating unique, crave-able experiences that excite, surprise and satisfy fans.

Brands

Going ‘outside the bag’ to showcase Glad performance

We're thinking “outside of the bag” to showcase our Glad product innovation and performance, helping to make people and the planet happier.

Brands

Clorox cleaning up on #CleanTok

Our Clorox brand has jumped into cleaning conversations on TikTok, using creator partnerships and how-to content in unexpected ways.

Brands

Meeting consumers where they are with launch of cleaning DTC site

We're meeting people where they want to shop with the launch of our first-ever site selling our cleaning products directly to consumers.

Brands

Kingsford reaches new grills in UAE

Our team in Dubai launched Kingsford charcoal as part of a test-and-learn to explore new categories and bring more of our U.S. product portfolio to the Gulf region.

Brands

Bringing the joy to cleaning

Just in time for spring cleaning season, our Scentiva brand launches a campaign to captivate the senses and bring joy to cleaning.

Brands

HVR ‘winging it’ with Big Game campaign

As The Big Game approaches, a new campaign from our Hidden Valley Ranch brand seeks to address the chicken wing shortage, with an assist from pro football's Cam Jordan.

Brands

Defining Natural Beauty

Learn how Burt’s Bees is advocating for clear and consistent guidelines for natural personal care labeling.

Brands

Inside Glad’s latest partnership to expand recycling access

We're building a future with less waste and helping communities recycle along the way.

Brands

Burt’s Bees Brand Launches its First Waste-free Product

The brand is launching its Truly Glowing gel cleanser on Loop to reduce packaging waste.

Brands

Now You #SeeHer

Clorox marketing does more than create stronger brands, it creates a stronger female self-image.

Brands

Making Work Personal and Changing Women’s Lives

Shannon Hess shares how shea butter is improving women’s lives from Africa to North Carolina.

Brands

The Purpose Behind a Brand Redesign

Chris Hyder and Elena Otero discuss the thought processes and considerations behind the new Clorox brand logo.

Brands

Brita Brand Wants You to Drink Like You Care

New marketing campaign challenges the way people drink water.

Brands

Clorox Studio Turns This House Into a Home

Watch what happens when Clorox and Humble Design transform a home to help an Oakland family out of homelessness.

Brands

Clorox Brand Has a (Toy) Story to Tell

Step inside our blockbuster collaboration with Disney and Pixar.

Brands

Shining Our Light: Helping Pregnant Women in Need for a Generation

Rainbow Light’s 25-year partnership with Vitamin Angels is just getting started.

Brands

Brita Wants You to Skip This Ad

With a 4.5-hour “Walkumentary,” Brita Canada raises awareness and funds for the issue of clean water.

Brands

Hidden Valley Ranch Really, Really Loves its Fans

Because if we've learned anything, it's that you can’t take your love of ranch too far.

Brands

Raising Our Voice

Clorox is excited about the promise of voice technology to build brands and deepen personal connections with consumers.

Brands

Happy Thanksgiving from the Clorox Family of Brands

Whether serving up laughs or useful tips, our brands show their gratitude totheir fans — each in its own way.

Brands

Storytelling the Kingsford Way

With “American Pride,” promoting Kingsford® products takes a backseat to telling stories about the people who love them.

Brands

Tapping Technology to Deliver New Consumer Experiences

Clorox marketing leaders sat down with Sunil Rao of Salesforce to discuss what digital transformation means at Clorox.

Brands

Crawl, Walk, CHAT: Clorox Builds a New Capability

Meet Sunny, the RenewLife chatbot. She's helping consumers learn more about digestive health & wellness while helping the brand learn what matters most to consumers.

Brands

Coloring Outside the Lines

From too-big budgets to the value of failure, a Clorox marketing leader shares some unconventional wisdom for the digital marketing age.

Brands

Kingsford and MLB: Perfect Teammates All Season Long

We’re sending some backyard all-stars to the MLB All-Star game July 17.

Brands

Clorox, Disney and Pixar: an Incredible(s) Team

Rita Gorenberg takes you inside the Clorox partnership with Disney Pixar. Clean is the beginning ... what comes next is incredible.

Brands

Campaign for a Cause: Brita’s Filter for the Future

Brita and Brita users are helping more U.S. schools install Brita Hydration Stations so all children can have a safe, sustainable water supply at school.

Brands

Fresh Step Brand Puts Cats on Glass

We took a page from Instagram-worthy pop-up experiences to showcase our best cat litter ever.

Brands

Brita Water Can Create a Better World

Brita Canada urges people to get serious about clean water on World Water Day.

Brands

3 Secrets to Successful Influencer Marketing: It’s Personal

Clorox’s David Kargas spoke at the Dad 2.0 Conference about why we keep a human touch in digital marketing.

Brands

For the Love of Cats

How the Fresh Step® brand purpose inspired #CatLuv, a cat adoption campaign.

Brands

Burt’s Bees Uncaps Winning Flavor

7,000 people voted to bring the next Burt’s Bees® lip balm flavor to store shelves.

Brands

Clean Is the Beginning

Clorox is launching our new brand purpose championing a cleaner world where people thrive. We want to shift the perception of cleaning from getting rid of dirt and mess to the start of everything.

Brands

Doing Digital: Brita’s Superior Social Savvy

The YouTube ad for Brita® Stream™ featuring Stephen Curry and King Bach gets the star treatment from Google.

Brands

This Retirement Brought to You by Kingsford

Football’s Vince Wilfork trades in his cleats so he can grill meats.

Brands

Evolving From Product to Consumer Experience Company

Doug Milliken, Clorox VP of Digital Consumer Experience, appeared on the Oracle CX Factor web series to discuss how Clorox delivers a seamless, consumer-first approach to the consumer experience.
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