Our stories

Innovation

Clorox creates touchless, efficient disinfection solution for small businesses

More than ever, small business owners want reasonable solutions to create clean environments their customers can enter comfortably and confidently.

Corporate Responsibility

The Clorox Company Foundation: A new mission and focus

This year, with Clorox crystallizing its long-held purpose and province as a health & wellness company, the foundation adapted its mission and focus to align with that purpose.

Innovation

As Disinfecting Needs Evolve, So Does Clorox — and Our Electrostatic Portfolio

New devices and cleaning solutions help professional cleaners reach everywhere, saving U.S. businesses time and money.

Corporate Responsibility

5 Big Things to Remember About Sustainability

Sustainability expert Solitaire Townsend shares easy ways we can all change the world for the better.

Corporate Responsibility

Clorox Donates $250K to Direct Relief for Vaccines in Underserved Communities

The money will be directed to community health centers in four of our largest regions: Oakland, Atlanta, Houston, Raleigh-Durham.

Innovation

Pioneering contactless freight at Clorox

We reimagined how we bring goods in and out of our plants during the pandemic, and the change delivered benefits beyond the health & safety of our people.

Innovation

Clorox Innovations to Help You Be Well and Thrive in 2021

Here's a peek at some of the exciting innovation Clorox brands have planned for 2021.

Company

Reaffirming our Purpose

Our purpose is what makes us Clorox, and it’s what makes us proud to come to work each day.

Company

Our Moment Is Now

CEO Linda Rendle shares her vision for Clorox's future.

Corporate Responsibility

Clorox Cares for Caregivers across the United States

Since March, Clorox has donated $14.5 million in cash and product to help front-line caregivers fighting coronavirus. Find out where some of that has gone.

Company

Responding to COVID-19: We Want to Continue Earning Your Trust

We update our public letter of March 30 to share our response to the COVID-19 pandemic.

People and Culture

Meet the Inventor: Tim Audiss Has a Passion for Sustainable Innovation

Find out how Tim is helping Clorox become more sustainable inside and outside the lab.

Company

Clorox’s Call to Action to Support Public Health in the Fight Against COVID-19

Our mission as a health and wellness company has never been more clear.

Company

Our U.S. Operations Continue During Pandemic

We continue to manufacture and distribute our products to retail outlets as well as healthcare providers and other businesses.

Innovation

Clorox Has 2020 Innovation in Store

Check out some of this year's most exciting innovations for Good Growth that's profitable, sustainable and responsible.

Corporate Responsibility

GivingTuesday Is a GIFT that Keeps on Giving

Clorox is helping donate $10,000 to charity through its workplace giving program.

Brands

Brita Brand Wants You to Drink Like You Care

New marketing campaign challenges the way people drink water.

Brands

Clorox Studio Turns This House Into a Home

Watch what happens when Clorox and Humble Design transform a home to help an Oakland family out of homelessness.

People and Culture

Everyone Has a Reason to Stay Safe. What’s Yours?

Clorox employees celebrate safety with social #MyReason campaign.

Brands

Shining Our Light: Helping Pregnant Women in Need for a Generation

Rainbow Light’s 25-year partnership with Vitamin Angels is just getting started.

Corporate Responsibility

Brita and National Geographic Team Up to Ask: Planet or Plastic?

Purpose-driven partnership shares stories about how bottled water impacts your environment.

Brands

Brita Wants You to Skip This Ad

With a 4.5-hour “Walkumentary,” Brita Canada raises awareness and funds for the issue of clean water.

Heritage

Safe Water: It’s Part of Our Past — and Our Future, Too

For 100+ years, we’ve helped sanitize and disinfect water.

Innovation

Healthy Innovation for the Vitamins and Supplements Space

And thanks to NeoCell and Rainbow Light, it’s better for you than ever to get your gummies on.

Health and Wellness

Innovation Drives Growth with AutoNation

CloroxPro and AutoNation partner to introduce PrecisionCare powered by Clorox® Total 360®…

Innovation

11 Clorox Innovations for 2019

These are just some of the great new products we have in store this fiscal year.

Innovation

Innovation from the Inside Out

RenewLife empowers consumers with new products and education.

Brands

Clorox, Disney and Pixar: an Incredible(s) Team

Rita Gorenberg takes you inside the Clorox partnership with Disney Pixar. Clean is the beginning ... what comes next is incredible.

Brands

Campaign for a Cause: Brita’s Filter for the Future

Brita and Brita users are helping more U.S. schools install Brita Hydration Stations so all children can have a safe, sustainable water supply at school.

Innovation

Meet the Inventor: Abena Antwi Turns to Science to Improve People’s Lives

She planned on a career in the pharmaceutical field, but found her joy inventing new natural products and cosmetics for the Burt’s Bees brand.

Corporate Responsibility

Clorox Seeds New Commitments in Corporate Philanthropy

The Clorox Company Foundation 2017 annual report details our community impact and a new philanthropic focus area: urban farms.

Brands

Brita Water Can Create a Better World

Brita Canada urges people to get serious about clean water on World Water Day.

Corporate Responsibility

Clorox Celebrates a World with Safe(r) Water

The manager of our Clorox Safe Water Project reflects on the progress we’ve made over five years in Northern Peru.

Innovation

8 Big Clorox Innovations for 2018

See some of the exciting new products we have in store this fiscal year.

Innovation

Concocting a Better Bleach

Clorox has innovated a classic, making our iconic liquid bleach even better.

Corporate Responsibility

Clorox Supports Hurricane Relief

The Clorox Company and employees are proud to support the communities where we live and do business in the wake of recent hurricanes. We encourage everyone to do what they can to help those in need.

Brands

Doing Digital: Brita’s Superior Social Savvy

The YouTube ad for Brita® Stream™ featuring Stephen Curry and King Bach gets the star treatment from Google.

Heritage

From the Archive: When Clorox First Dipped a Toe in Pool Hygiene

In the 1930s, Clorox partnered with U.C. Berkeley to fight Athlete’s Foot at university gyms and pools.

Innovation

Delivering Innovation to the Professional Cleaning Industry

The Clorox Company has a legacy of protecting the public health. Today, Clorox Professional Products Company is building on that legacy by driving innovation beyond product solutions with its new Clorox Total 360 System.

Corporate Responsibility

Clorox 360-Degree Video Tells Safe Water Story

For the 783 million people around the world who lack access to clean and safe water, worrying about and collecting healthy water is a major fact of life. To draw attention to this global public health issue, Clorox partnered with AOL's HuffPost RYOT to create a 360-degree video.

Innovation

Burt’s Bees Shakes Things Up

For 30+ years, Burt’s Bees crafted natural lip and skincare products. Now, it’s also nourishing your body with three plant-based protein shakes.

Brands

An Expanded Commitment to Health and Wellness

Not only our past and present; it’s also our future.
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