This post was written by Elly Spinweber, director of communications and marketing for Partnership for a Healthier America (PHA). The Brita® brand is supporting PHA’s efforts to encourage everyone to drink more water, more often.
You are what you drink, and when you drink water, you drink up! This message resonated throughout the Watertown (Wis.) High School Auditorium this fall, when First Lady Michelle Obama launched the Drink Up initiative, a new effort designed to encourage people across the nation to drink more water. Led by the Partnership for a Healthier America (PHA), Drink Up brings together more than a dozen supporters, all committed to promoting water as an easy, healthy choice that people can make every day. From tap to filtered to bottled, the message is the same: simply drink more water.
As you might imagine, the launch was a well-hydrated event, thanks to our Drink Up supporters and the variety of refreshing H2O choices they provide. From a water carnival to Instagram photo opps to appearances by both First Lady Michelle Obama and actress Eva Longoria, the day was all about getting kids excited about water.
PHA is dedicated to making healthier choices easier for busy parents and families, and one of the easiest choices many of us can make each day is to drink more water. The Drink Up initiative serves as a constant reminder, encouraging kids, families and communities across the nation to Drink Up!
Coming to a bottle near you
Throughout the next year, thanks to our growing number of supporters, the Drink Up logo will appear on nearly 300 million packs of bottled water, more than half a billion bottles of water, 200,000 packages of reusable bottle and more than 10,000 reusable bottles. Over the next several years more than 10,000 public outdoor taps are expected to carry the logo. And it doesn’t stop there. The Drink Up logo will also be making appearances across our supporters’ online networks, including the Brita® brand, so keep your eyes peeled!
Our exciting work continues into the holiday season: just before Thanksgiving, we released new videos from singer-songwriter John Legend and Major League Baseball star Curtis Granderson, encouraging people to drink more water. Check them out here. Also, for more coverage of the Drink Up launch in Watertown, be sure to tune in to NBC’s The Biggest Loser on Tuesday, Dec. 10!
For more information and to join the movement, visit us at youarewhatyoudrink.org or email us at firstname.lastname@example.org. You can also follow us on Twitter @urH2O, www.facebook.com/urH2O and Instagram @urH2O.
Elly Spinweber is director of communications and marketing at the Partnership for a Healthier America. She lives in the Washington, D.C. area with her husband and is currently finishing up her master’s degree in public health. When not studying, she enjoys baking, practicing yoga and skiing.