HVR + Cheez-Its: Creating another perfect pairing

By Lauren Pitts, Associate Director – Marketing

Veggies and ranch. Pizza and ranch. Umami and ranch. And even ranch with ranch. With the ascension of ranch to become one of the most popular condiments in America, it’s no wonder consumers are clamoring for new ways it can make some of their favorite foods even better.

In yet another perfect pairing, we’re teaming with Cheez-It to launch ranch-flavored crackers. This latest innovation balances the bold, zesty taste of Hidden Valley Ranch with the crunchy, cheddar Cheez-It flavor, satisfying the cravings of cheese and ranch enthusiasts alike.

A manifestation of our consumer obsession, the collab was inspired by fans who make homemade Hidden Valley Ranch seasoning-dusted Cheez-It crackers at home and share them on social media. It comes on the heels of Cheez-It-flavored Hidden Valley Ranch Condiment & Dressing that launched earlier this year.

Starting June 25, fans can get their hands on this delicious duo through daily limited drops on shop.cheezit.com, with free two-day shipping available using the code ILOVERANCHCHEEZIT7. The product is set to hit store shelves nationwide come July.