By CC Ciafone, Foods Studio Lead
To show the world just how serious they are about flavor, the makers of Hidden Valley® Ranch are collaborating with the only brand as serious about flavor as they are — Hidden Valley Ranch.
Joining forces with itself, the brand will debut Double Ranch, its most exclusive, flavor-serious ranch to date, featuring double the herbs, double the spices, double the flavor and, yes, even double the bottles! Since the letter “X” often signals a new collaboration, Hidden Valley Ranch seamlessly fused two bottles together to form the iconic letter that’s synonymous with collabs and “drop” culture.
The much-anticipated release of HVR x HVR will launch nationwide Saturday, Nov. 18. Fans will be able to purchase Double Ranch through a Snapchat lens beginning at 11 a.m. PT. All they’ll need to do is hold up the custom Snapchat lens to any “X” they come across, and when the app recognizes it, the Double Ranch bottle will appear on their screen with a convenient “Buy Now” feature for purchasing.
Fans who don’t have Snapchat can still head to hiddenvalley.com to try to get their hands on the exclusive drop. Lucky individuals who manage to secure one of the 222 available bottles will also receive a double ramekin for dipping and a reversible bucket hat for donning, all for just $44 while supplies last.
The limited-edition drop also will be announced at ComplexCon, where attendees will be among the first to learn about the collab and how to order.
To learn more about Hidden Valley Ranch, including exclusive recipes, visit www.hiddenvalley.com.