Burt’s Bees and Food teammates bring purpose to life at Consumer Week
Key takeaways
- During their annual Consumer Week, our Food and Burt’s Bees teams prioritized connecting directly with consumers and serving our communities.
- The week included immersive learning sessions, in-store experiences and volunteering with community organizations across multiple sites.
- Insights from the week are already shaping priorities across innovation, marketing, and how we deliver meaningful value to consumers.
At Clorox, putting people at the center of our work shapes how we learn, collaborate, and grow. That commitment came to life during this year’s Consumer Week, when our Food and Burt’s Bees teammates joined engaging sessions to connect more deeply with the consumers and communities we serve. From immersive learning sessions to hands-on volunteer activities, the week offered a meaningful opportunity to listen, learn, and take action.
Starting with connection by learning from each other
The week began with a Day of Learning designed to spark curiosity, build empathy, and strengthen connections across teams. Through sessions like the IDEA Lunch & Learn, teammates reflected on the importance of understanding and appreciating differences, both within our teams and among the consumers we serve.
“Understanding teammates’ different personality types help us gain perspective on how to activate complementary ways of thinking across our team to balance creativity, analysis, execution and decision‑making – and ultimately improves how we connect with consumers.”
Ezequiel de la Riva, Director, Supply Chain Services
Stepping into our consumers’ shoes
Throughout the week, teams experienced how consumers interact with our brands in real life. Through learning sessions and immersive shopping activities, teammates visited stores, stepping into the mindset of different consumer segments, and observed the everyday decisions and trade-offs that shape purchases.
Several themes emerged:
- Clear usage cues, such as recipes and meal ideas, help build consumer confidence and increase perceived value.
- Products that are difficult to find or lack relevant benefits/cues on their labels can lose consideration, even when priced competitively.
- Value depends on more than price — packaging, form, and benefits all play a role.
- All consumers are unique, and this leads to different trade-offs and ultimate product choices that can’t always be short-handed by falling into one group or another.
- Our brands really mean something in consumers’ lives, and that inspired us all. For example, more than one in three consumers say, “Ranch is part of my culture.”
“These experiences re-ground us in the consumers we serve and the realities they face, whether they’re in-store or online. How we disrupt, make the decision easy, and ultimately delight is critical. There were multiple ‘a-ha’ moments that we’re already putting into action.”
Sandra Oldaker, Director of Sales, Burt’s Bees
Building community together
Consumer Week also created opportunities to give back. These efforts strengthened connections within teams, while reinforcing our role in the communities we serve. Across sites, teams partnered with local organizations to create meaningful impact and have some fun.
- In Alpharetta, volunteers assembled and delivered more than 1,600 hygiene, food, and cleaning kits.
- In Oakland, teams worked with Kids Against Hunger Bay Area to assemble thousands of meals for children facing food insecurity.
- In Durham, teams worked at the Diaper Bank and packed thousands of diapers for families. Teammates also packed product donations for organizations including the Ronald McDonald House, UNC Cancer Center, SECU House, and Durham Rescue Mission and wrote get well cards for children in local hospitals.
“Burt’s Bees has a long history of giving back to the community. It is core to the DNA of not only the brand but of our employees. Teammates look forward to this time of serving various organizations within the communities where they live. They are proud to represent Burt’s Bees in helping others.”
Christy Morton, Director of Manufacturing, Burt’s Bees
Turning insights into action
The impact of Consumer Week carries forward into the work ahead, with insights from shopping exercises and consumer sessions already shaping key priorities around our marketing, innovation and how we create superior value. And importantly, staying close to consumers ensures our strategies remain grounded in their real needs and opportunities.
The week reflects how we work at Clorox—rooted in learning, collaboration, and giving back—while deepening our connection to the people we serve. Looking ahead, the momentum and insights gained will continue to inform how we support consumers, communities, and one another.
