Inside Pit Stops, Kingsford’s new YouTube series
By Kyle Whitaker, Brand Experience Associate Director — Kingsford, and Sydney Taylor, Social & Influencer SME — Kingsford
Today, our Kingsford brand launches Pit Stops, a new YouTube series that brings celebrity guests and everyday grillers together around the barbecue. Produced with Spark, Clorox’s new social-first content engine, the series came to life with a streamlined production approach that helped the team move quickly while maintaining a premium look and feel.
Why it matters
We designed Pit Stops to be social-first and meet consumers where they already are. With YouTube reaching 84% of U.S. adults, it is a natural platform for storytelling rooted in real moments and cultural relevance.
In the first episode, former professional golfer John Daly joins a Nashville family for a backyard barbecue, bringing plenty of personality along with his now-massive beard (a notable shift from his signature blond mullet that fans may remember from his golf days). In the “Burning Questions” segment of the episode, Daly opens up in a personal way, then shifts gears with a guitar and singing performance that adds to the video’s playful surprise factor.
The Spark difference
For us, one of the biggest storylines is what Spark made possible. This type of production demonstrates Spark’s ability to deliver premium content more efficiently than ever before. This efficiency did not mean cutting corners. Spark gave the team more speed, flexibility and value, making it possible to stay close to the creative, keep the production lean, and still deliver polished content that feels ideal for YouTube storytelling.
Catch the full Pit Stops series on Kingsford’s YouTube and Instagram channels.
Social-first storytelling, built for today’s consumer
We designed Pit Stops to be social-first and meet consumers where they already are: watching video, scrolling social, and engaging with brands that feel relevant and culturally connected. It also connects Kingsford to culture in a way that feels current while staying true to the brand, using real experiences to show how emotional, social and personal grilling can be. And the conversation keeps going after launch: fans can comment on the YouTube video for a chance to win a pair of signed John Daly American Flag pants, just in time for the Fourth of July.
The bottom line
By pairing social-first storytelling with Spark’s in-house production model, Kingsford is demonstrating that doing more doesn’t mean settling for less. Pit Stops is designed to drive brand awareness, fuel social conversation, and ultimately move product, more efficiently than ever.
