Clorox Scentiva makes its Canadian debut
By Kate Dinham, Studio Lead — Cleaning Canada
Clorox Scentiva has arrived in Canada to make cleaning feel more like a sensory ritual than a chore. That idea came to life at an influencer event in May, designed to immerse creators in Scentiva and spark social conversation.
Why it matters
The event was a strategic way to introduce Clorox Scentiva to Canadian consumers through creators, generating both social and traditional media coverage. Early results indicate the approach is working.
An immersive experience
In May, we gathered top influencers at a transformed private Toronto residence for an exclusive sensorial celebration. The event was designed to highlight what makes Scentiva distinctive: a cleaning experience rooted not only in performance, but also in fragrance, mood, and everyday enjoyment. Through thoughtfully curated sensory elements, Clorox Canada introduced guests to the collection in a way that reinforced Scentiva’s premium positioning and helped translate product innovation into highly shareable consumer engagement.
The Scentiva lineup
Guests were among the first in Canada to experience the full Scentiva lineup:
- Clorox Scentiva Disinfecting Wipes
- Clorox Scentiva Disinfecting Cleaner
- Scentiva Disinfecting Toilet Gel
- Scentiva Scented Bleach
Early results exceed expectations
Guest feedback was overwhelmingly positive, with attendees describing the experience as creative and unique and expressing genuine excitement about incorporating Scentiva into their homes.
On social, the numbers speak for themselves: to date, the event has generated more than50 story and in-feed posts, driving millions of impressions, more than double the campaign’s target.
The bottom line
For Clorox Canada, the message is clear: a clean home isn’t just functional. It’s a sensory experience — and one that’s absolutely worth sharing.
