Fresh Step rallies for National Pet Month in May
By Lauren Aplin, Brand Experience Lead – Marketing
Fresh Step is showing up in a big way for National Pet Month in May, activating across community, retail, and e-commerce to celebrate pets and help more of them find loving homes – all while fueling growth for our business.
Why it matters
National Pet Month is when pet adoption and pet care are top of mind. Fresh Step is using this timely opportunity to boost visibility across retail and e-commerce, so we can do good and grow at the same time.
Adoption events headline National Pet Month push
At the community level, we are supporting a series of adoption events, hosted in partnership with Walmart and Best Friends Animal Society, spanning 16 cities over three weekends in May.
Fresh Step will be front and center across numerous platforms:
- Walmart community adoption events nationwide with on-site signage
- Walmart in-store store flyers and signs, web landing page, and press release
- BestFriends.org dedicated landing page for National Pet Month
- Best Friends national social media, reaching more than 3 million followers
- Best Friends Magazine, reaching 280,000+ readers
The community adoption events will be held at select Walmart locations across the country. Dates and locations include:
May 2: Detroit, Houston, Las Vegas, Miami, Phoenix, Washington, D.C.
May 16: Austin, Ft. Lauderdale, Indianapolis, Los Angeles, Salt Lake City
May 30: Milwaukee, Richmond (Va.), San Antonio, St. Louis, Teterboro (N.J.)
Learn more at BestFriends.org/NationalPetMonth.
Building buzz
In parallel with live events is full-funnel retail and e-commerce activation, so when shoppers are ready to buy litter, Fresh Step is easy to find and choose. National Pet Month promotions with Walmart, Amazon, Target, and Chewy include:
- Incremental in-store displays and merchandising
- Amazon promotional support, including targeted deals on key SKUs
- Digital and e-commerce support, across Amazon, Walmart, and Target
The bottom line
By leading with purpose and scaling through retail and e-commerce, Fresh Step is turning National Pet Month into a growth opportunity, strengthening brand relevance while making a difference for pets and their owners. Our full-funnel approach ensures Fresh Step is present from inspiration, to adoption, to purchase, creating a seamless consumer journey across channels.
