Around the Diamond

Brands

How marketing testing helps to navigate an uncertain world

Through a test-and-learn approach, our U.S. Cleaning business was able to tailor messaging to what resonated most with consumers during cold-and-flu season and COVID-19.

Responsibility

Clorox Employees Rally for Remote Celebration of Earth Day’s 50th anniversary

Here’s a glimpse of some of the ways Clorox employees commemorated the day and Clorox’s enduring commitment to sustainability.

Brands

Raising Our Voice

Clorox is excited about the promise of voice technology to build brands and deepen personal connections with consumers.

Brands

Storytelling the Kingsford Way

With “American Pride,” promoting Kingsford® products takes a backseat to telling stories about the people who love them.

Brands

Tapping Technology to Deliver New Consumer Experiences

Clorox marketing leaders sat down with Sunil Rao of Salesforce to discuss what digital transformation means at Clorox.

Brands

Coloring Outside the Lines

From too-big budgets to the value of failure, a Clorox marketing leader shares some unconventional wisdom for the digital marketing age.

Brands

3 Secrets to Successful Influencer Marketing: It’s Personal

Clorox’s David Kargas spoke at the Dad 2.0 Conference about why we keep a human touch in digital marketing.

Innovation

3 Digital Marketing Takeaways From Clorox iConnect

We share some of the innovative ideas that inspired Clorox marketers at our annual celebration of all things digital.

Brands

Doing Digital: Brita’s Superior Social Savvy

The YouTube ad for Brita® Stream™ featuring Stephen Curry and King Bach gets the star treatment from Google.

Brands

This Retirement Brought to You by Kingsford

Football’s Vince Wilfork trades in his cleats so he can grill meats.

Innovation

Clorox Focuses on Digital-First Marketing 

At Clorox, we want to reach consumers in the moments that matter. In a world of always-on smartphones and connected devices, that means meeting consumers where they are.
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