Thriving communities

Supporting healthy communities

Supporting healthy communities

Our value “Do the Right Thing” has grounded and guided us through the decades. One way this comes to life is through our work to support communities, particularly when they need it most. In fiscal year 2021, we provided cash grants, U.S. product donations and cash for cause marketing totaling nearly $20 million to support public health and the communities where our employees live and work.

The Clorox Company Foundation

The Clorox Company Foundation

The Clorox Company Foundation’s mission is to foster healthy and inclusive communities so people can be well and thrive. In 2021, the Foundation identified Health Security as its signature theme, based on the belief that health and wellness is a basic human right. Since its inception, the foundation has awarded cash grants totaling nearly $130 million to nonprofit organizations in the San Francisco Bay Area and other communities in which the company operates.

Employee volunteerism and workplace giving

Employee volunteerism and workplace giving

Clorox employees are at the heart of our philanthropy. They generously contribute their time, money and passion to causes important to them — and Clorox rewards employees’ efforts by matching their donations and contributing cash to organizations where they volunteer.

In calendar year 2020, employees donated nearly 54,000 hours of their time to hundreds of local nonprofits, a financial equivalent of $1.5 million.

Product donations

Product donations

Since our founding in 1913, we’ve been an ally to communities and the government in times of need, including health crises and natural disasters, starting with World War II, when bleach was used to disinfect wounds, neutralize enemy gases and purify water. And whether it’s wildfires, Ebola outbreaks, hurricanes or the recent COVID-19 pandemic, we make product donations to help with disaster-relief efforts and to support schools, food banks and other nonprofit organizations that serve communities in need, many of which are places where our own people live and work.

In fiscal years 2020 and 2021, The Clorox Company Foundation and our brands focused our product donations to provide relief efforts in the fight against COVID-19. Through our partnership with American Red Cross and AmeriCares, we supplemented our cash donations with Clorox® disinfecting wipes and bleach. For example, we donated more than 100,000 canisters of Clorox disinfecting wipes to American Red Cross blood centers supporting identification and collection of convalescent plasma for COVID-19 patients in need. And we provided $250,000 to Direct Relief, including $200,000 in cash and $50,000 in product, to support vaccine administration in underresourced communities through its network of local health centers, enabling 300,000 people to be vaccinated in our largest communities.

In fiscal year 2021, we also donated nearly $400,000 in products – particularly bleach – and $300,000 in cash to the American Red Cross and Feeding America to assist victims affected by Hurricanes Delta, Hanna, Laura and Sally.

The fair market value of our U.S. donations alone amounted to $8 million in fiscal year 2021.

Cause marketing partnerships

Cause marketing partnerships

Through cause marketing campaigns, we make cash and product donations to nonprofit organizations in support of causes that are consistent with our brands’ purposes. During the 2021 fiscal year, we made more than $2.7 million in cash donations to support such initiatives. Below are some of the causes and organizations supported by our brands in recent years.

Clorox donated $100,000 to a partnership with the American Red Cross to advocate for emergency preparedness kits during National Preparedness Month.

The Rainbow Light brand contributed $25,000 to the Black Women’s Health Imperative and initiated a longer-term partnership with the organization to help address medical issues affecting the 21 million Black women and girls in our nation.

Whether preparing to head back to the classroom or for virtual learning at home, teachers play a critical role in helping families adjust to this new normal wherever students may be learning. New research from the Clorox brand found that the majority of teachers (88%) worried students wouldn’t have the supplies they needed at home to support remote learning during the pandemic. This is an even bigger concern for teachers who report working in underserved schools. With distance learning exacerbating issues with access to supplies, 90% said they planned to purchase items out of their own pocket to help their students. To ease the burden of an unprecedented school year, Clorox donated $1 million to the ClearTheList Foundation to supply the resources teachers needed to set their students up for success at home or in the classroom.

At the onset of the COVID-19 pandemic, Burt’s Bees supported frontline and vulnerable populations with more than $1.5 million in grants to Duke-Durham Covid-19 Recovery Fund, United WayHabitat for Humanity, and local communities, as well as personal care product donations through Donate Beauty. To support the LGBTQ+ community, it donated $20,000 to the LGBTQ Center in their hometown of Durham, North Carolina.

Clorox supported teachers and communities in need by donating $150,000 to DonorsChoose to provide the supplies and tools needed to create a creative space to learn.

Our Pine-Sol brand partnered with Essence Communications for a second consecutive year to support the fast-growing but historically underfunded demographic of Black women entrepreneurs. Through the “Build Your Legacy” contest, women who are creating a positive economic impact in their communities were awarded $100,000 in grants in 2021 and six months of business coaching with entrepreneur and “She’s the Boss” television star Nicole Walters.

Pine-Sol created Pine-Store, an online shop selling Pine-Sol-branded merch and apparel. 100% of proceeds from the store are donated to digitalundivided, an organization that supports economic growth in Black and Hispanic communities. Through the success of the Pine-Store and the “Build Your Legacy” contest, Pine-Sol has been able to donate over $500,000 to support Black female entrepreneurs.

Clorox donated $50,000 as the official cleaning sponsor for Humble Design, an organization that serves individuals, families, and veterans emerging from homelessness by transforming empty houses into welcoming homes.

The Rainbow Light brand donated $25,000 to the NAACP Legal Defense Fund to confront systemic racism and advance social justice in the U.S. Burt’s Bees supported the Black community’s movement for justice and equality by donating $100,000 to the NAACP Legal Defense Fund and local organizations including Village of WisdomSpirithouse, and Communities in Partnership.

As part of the Change for Nature campaign, Burt’s Bees donated $10 per pledge for the first 15,000 pledges, for a total donation of $150,000, to the National Geographic Society.

As part of their official partnership with Operation BBQ Relief (OBR), which provides meals to displaced residents and emergency personnel during times of natural and other disasters, Kingsford committed product, volunteers and financial support to OBR’s disaster relief efforts, as well as the BBQ Basics tour and the Always Serving Project, which connects and inspires communities to use barbecue as a way to come together. Additionally, Kingsford provided $250,000 of financial assistance to 25 local BBQ joints across the country, each of which received $10,000 with no strings attached, to use as they pleased in supporting their restaurants, employees and/or communities.

To support the rich tradition of barbecue in the Black community while helping invest in its future, Kingsford launched its Preserve the Pit™ program. The Preserve the Pit Fellowship gave a select group of aspiring barbecue professionals an opportunity for one-on-one mentorship with dedicated industry leaders to learn skills through hands-on and immersive training, gain help from a network of advisers and other business resources, create lasting relationships with key leaders and experts, and receive a capital investment to kick-start their businesses.

To help support sanitation workers and their families, The Glad brand worked with the Solid Waste Association of North America (SWANA) to create the Sanitation Worker Support Fund. The donation of $210,000 to this fund provides financial assistance to sanitation collection workers impacted by COVID-19.

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