Healthy lives

Consumer health & well-being

Consumer health & well-being

Creating products that make the world a cleaner, healthier place has always been our focus. With a diverse portfolio of health and wellness-related brands reaching households worldwide, it’s a legacy we proudly continue, innovating every step along the way.

In 2019, we set a goal to enhance people’s well-being by measuring the presence of our wellness-related product categories in U.S. homes: natural-origin personal care that nourishes and revitalizes the skin; vitamins, minerals and supplements that provide essential nutrients; water filtration that provides hydration while minimizing plastic waste; and cleaning products that make the world cleaner and safer. Between fiscal year 2019 — our baseline year — and 2023, the total number of our wellness-related product categories in U.S. homes decreased by 9%, or 10.9 million, primarily driven by contraction of the business as it normalized following the COVID-19 pandemic.  

These categories can have a meaningful, positive impact on everyday lives, and we’ll continue to work toward our goal because helping people thrive is core to who we are and what we do.

Promoting healthy lives through The Clorox Company Foundation

Promoting healthy lives through The Clorox Company Foundation

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Supporting public health

Supporting public health

Our support for public health dates back more than a century. Our company was founded in 1913 with liquid bleach as our flagship product, used by industrial customers for stain removal, cleaning and disinfecting. Since then, Clorox bleach and an expanding portfolio of products have continued to contribute to healthier lives in healthier environments — from hospitals to schools, from event venues to homes.

Hospital infection prevention

Hospital infection prevention

The U.S. Centers for Disease Control and Prevention estimates that drug-resistant bacteria cause 2 million illnesses and approximately 23,000 deaths each year in the U.S. alone. The CDC also reported that approximately one in 25 U.S. hospital patients has at least one healthcare-associated infection on any given day. The CDC estimates that improved infection control practices and antibiotic stewardship efforts could prevent about 619,000 infections and 37,000 deaths over five years.

We see ourselves as part of the solution. Our fast-acting, EPA-registered disinfectants and electrostatic technology work together to help reduce the spread of pathogens that cause HAIs, including C. difficile and MRSA. And through our professional product business’ decadelong partnership with The Association for Professionals in Infection Control and Epidemiology, we’ve advanced the science and practice of infection control while making it more equitable through free educational resources for healthcare institutions. Our sponsorship of APIC’s new Health Equity Fund also helps underwrite the cost of infection prevention resources for underserved U.S. communities by offering vital access to training and consulting tools to critical access hospitals in rural areas.

Of course, people also routinely get sick with more common infections. Up to 5 million people globally get the flu every year, and the viruses that cause cold and flu can be present anywhere — including your own home. Our disinfecting products make it easier for people to kill germs that cause illness and protect their families, especially in the place where they should feel safest. 

Education on immune health

Another way we serve the well-being of consumers is through education, including guidance about the proper use of products across our portfolio.

For example, 40% of women in the U.S. are currently managing digestive health issues or treating them, according to a 2021 study from the Natural Marketing Institute — and probiotics provide relief for many. In fiscal year 2023, our RenewLife brand continued its mission to support women with wellness in the gut and through the gut, guiding her to the right product for digestive, vaginal, urinary and immune support. RenewLife delivers best-in-class products with diverse, clinically studied probiotic strains guaranteed through time of expiration with a money-back guarantee. 

Safe drinking water from Brita

Safe drinking water from Brita

Our efforts to ensure access to clean, better-tasting water for the public have also been bolstered by our Brita brand’s water filtration products. Through the simple and safe filtration method known as carbon filtering, impurities are removed from the water source and trapped by the filter’s carbon barrier. This process used in all Brita pitchers, bottles and dispensers makes clean water easily accessible to Brita users. 

Realizing that access to clean water disproportionally affects low-income communities and people of color, in fiscal year 2021 the brand set a goal of providing 500,000 people with access to clean water in vulnerable U.S. communities with poor-quality tap water by 2024 and 1 million people by 2030. To achieve this goal, Brita established a partnership program with municipalities replacing lead service lines. In fiscal year 2023, this partnership expanded to over 80 communities to provide cost-effective, short-term filtration solutions while longer-term infrastructure improvements are being made — and contributing to the brand’s goal to deliver clean water to 5 million households in need by 2030. For more information about the benefits of filtered water and Brita’s sustainability commitments, see the Brita brand website. 

Disinfection during pandemics

Disinfection during pandemics

With the emergence of fast-spreading viruses and pandemics over recent years, we’ve supported public health through our disinfecting products in healthcare, business and home settings. Our bleach donations and public education efforts have helped battle Ebola in West Africa and the chikingunya, dengue and Zika outbreaks in the Americas.  

More recently, our global donations of disinfecting products were instrumental to COVID-19 relief efforts, at a time when hygiene was more important than ever before. We partnered with health and wellness experts from the Centers for Disease Control Foundation and Cleveland Clinic to provide guidance to a number of America’s leading companies on increased safety measures for shared spaces. Our $1 million grant in 2021 to Cleveland Clinic supported science-backed research informing future public health best practices and strategies, while a $1 million grant to the CDC Foundation Emergency Response Fund helped extend the organization’s COVID-19 response. 

Natural disaster relief

Natural disaster relief

Public health needs can become particularly acute during humanitarian crises following natural disasters. Bleach is one of the first lines of defense after an earthquake, severe storm or flood. We have a history of working with trusted relief organizations such as the American Red Cross to donate Clorox bleach and other needed products such as Glad Trash Bags to help affected communities begin to recover. Read more about how The Clorox Company Foundation and our brands support victims of natural disasters. 

For more information on how we support the places we work and live, visit Thriving Communities.

Healthy lives

We put people at the center of everything we do. From offering greater transparency about our ingredients to prioritizing employee safety and well-being to offering a brand portfolio that helps people destroy germs, clean water, enhance nutrition and harness nature, we are committed to helping people be healthy so they can thrive.

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Priorities