Integrated IGNITE ESG Goals and Priorities

Integrated IGNITE ESG Goals and Priorities

As part of our IGNITE strategy, we’ve unveiled an ambitious set of environmental, social and governance (ESG) goals integrated with our strategic business choices.

Clean world

Taking climate action and reducing plastic & other waste.

Plastic & Other Waste

  • 50% combined reduction in virgin plastic and fiber packaging by 2030
  • 100% recyclable, reusable or compostable packaging by 2025
  • Double post-consumer recycled plastic in packaging by 2030 (+50% by 2025)
  • 100% global facilities zero-waste-to-landfill by 2030; plants by 2025¹


  • Set and achieve science-based targets to reduce greenhouse gas emissions in our operations (scope 1 and 2) and across our value chain (scope 3) to put us on the path to net zero emissions by 2050
  • 100% renewable electricity in the U.S. and Canada in 2021
1. Where infrastructure allows
Healthy lives

Improving people’s health & well-being.

Employee Well-Being

  • Maintain our recordable incident rate of <1.0 with a comprehensive safety management effort striving for an injury-free workplace
  • Set targets related to health and well-being outcomes
  • Enhance financial literacy of our employees to enable better planning and superior retirement readiness as measured by replacement income ratio (%)

Consumer Well-Being

  • Increase consumer well-being as measured by the number of our wellness-related product categories in U.S. homes, including natural personal care; vitamins, minerals and supplements; water filtration and hydration; and cleaning products

Product Stewardship

Transparency Commitments
  • Increase the reach of the SmartLabel product information tool and expand our scope of consumer-meaningful information
  • Aggressively increase targeted certifications and product transparency affiliations by 2025
Ingredient Management
  • Reduce cleaning products’ chemical footprint; annually report program progress beginning in calendar year 2020.
  • Publicly share Clorox restricted substances list for domestic retail cleaning products by calendar year 2020.
Product Advocacy
  • Collaborate with key stakeholders to advance the science behind alternative approaches to animal testing. Our vision for our industry is to eliminate such testing requirements for disinfecting products by the U.S. Environmental Protection Agency and replace animal testing with non-animal alternatives.
Thriving communities

Investing in our people and communities to contribute to a more equitable world.


  • Ensure pay equity across genders and races/ethnicities
  • Achieve our gender and race/ethnicity representation targets
  • Achieve our inclusion index targets: parity across total company, women, people of color
  • Set targets related to manager capabilities and workforce experience


  • Community wellness: racial justice, youth development and education, sustainability
  • Disease prevention
  • Disaster relief and preparedness
  • Employee volunteerism and giving
  • Product donations and cause marketing
  • Responsible and sustainable sourcing, including human rights, labor, environmental protection, ethical business practices and supplier diversity