Integrated IGNITE ESG Goals and Priorities

Integrated IGNITE ESG Goals and Priorities

As part of our IGNITE strategy, we’ve unveiled an ambitious set of environmental, social and governance goals integrated with our strategic business choices.

Healthy lives

Improving people’s health & well-being.

Employee Well-Being

  • Maintain our recordable incident rate of <1.0 with a comprehensive safety management effort striving for an injury-free workplace
  • Enhance health and well-being outcomes as measured by employee utilization of preventive health screenings
  • Enhance financial literacy of our employees to enable better planning and superior retirement readiness as measured by replacement income ratio (%)

Consumer Well-Being

  • Increase consumer well-being as measured by the number of our wellness-related product categories in U.S. homes, including natural personal care; vitamins, minerals and supplements; water filtration and hydration; and cleaning products

Product Stewardship

Transparency Commitments
  • Increase the reach of the SmartLabel product information tool and expand our scope of consumer-meaningful information
  • Increase sales of products with targeted certifications and product transparency affiliations for domestic cleaning product portfolio 100% by 2025, compared to 2020 baseline
Ingredient Management
  • Improve Chemical Footprint Project survey score for our domestic cleaning portfolio 50% by 2030 with an interim target of 35% by 2025
  • Publicly share Clorox restricted substances list for domestic retail cleaning products by calendar year 2020 and additional categories by 2025
Product Advocacy
  • Collaborate with key stakeholders to advance the science behind alternative approaches to animal testing. Our vision for our industry is to eliminate such animal testing requirements for disinfecting products by the U.S. Environmental Protection Agency and replace animal testing with non-animal alternatives
Clean world

Taking climate action and reducing plastic & other waste.

Plastic & Other Waste

  • 50% combined reduction in virgin plastic and fiber packaging by 2030 
  • 100% recyclable, reusable or compostable packaging by 2025
  • Double post-consumer recycled plastic in packaging by 2030 (+50% by 2025)
  • 100% zero waste to landfill in global facilities by 2030; plants by 2025¹


  • Achieve science-based targets to reduce greenhouse gas emissions by 2030 versus a 2020 baseline.
    • 50% absolute scope 1 and 2 (operations) reduction target
    • 25% absolute scope 3 (purchased goods and services and use of sold products) reduction target
  • Achieve net-zero emissions across scopes 1, 2 and 3 by 2050
  • 100% renewable electricity in our U.S. and Canada operations in 2021
1. Where infrastructure allows
Thriving communities

Investing in our people and communities to contribute to a more equitable world.


  • Ensure pay equity across genders globally and races/ethnicities in the U.S.
  • Achieve our gender and race/ethnicity representation targets
  • Achieve our inclusion index targets: parity across total company, women, people of color
  • Set targets related to manager capabilities and workforce experience