With today’s always-on world providing 24/7 access to information, we recognize you want personalization and authenticity when it comes to interactions with our brands. And you want us to be there when you need us. That’s why we’ve been increasing our investment in digital marketing so that we can master the latest digital tools to engage you with the right message at the right time and in the right context.
At the same time, we remain committed to providing that information to you in a responsible and truthful manner, adhering to all laws and guidelines of the Federal Trade Commission and other relevant governing bodies. That means communicating the benefits, performance and attributes of our products accurately and directly, with claims that are substantiated. It’s also our policy to create and purchase advertising so we reach our target audiences with maximum efficiency, using advertisements and media that are consistent with the character and values of our company, while upholding relevant local laws and consumer privacy guidelines like the General Data Protection Regulation (GDPR).