Healthy lives
Product stewardship
Product stewardship
Ingredient management and transparency
Ingredient management and transparency
More than a decade ago, we became the first consumer packaged goods company to voluntarily disclose ingredients in our U.S. and Canadian retail and professional cleaning, disinfecting and laundry products. Over the years, we strengthened our transparency efforts by adding mobile access and fragrance information, as well as providing greater visibility into what is in and not in our products. At Clorox, we’ll continue to be on the front lines of ingredient transparency — and not just because it’s required or because it’s good for business. We do it because you have a right to know what’s in the products you bring into your home.
Chemical Footprint Project
Chemical Footprint Project
In support of our public commitment to reduce the chemical footprint of our cleaning products, in 2021 we began participating in the Chemical Footprint Project to evaluate both our retail and professional products cleaning product portfolio. The Chemical Footprint Project is an initiative that helps companies measure and disclose data related to the chemistries used in their products. We are using their benchmarking tool to assess and manage our domestic retail and professional cleaning products’ chemical footprints, while evaluating expansion to other product categories. We have set a goal to improve the Chemical Footprint Project score for our domestic cleaning portfolio 50% by 2030 with an interim target of 35% by 2025.
SmartLabel and product ingredients
SmartLabel and product ingredients
United States
- Scan the UPC barcode of your product with the SmartLabel app to automatically launch the product’s SmartLabel page on your device. (Download the SmartLabel app from the app store on your mobile device.)
- Click on a logo below to access product listings for that brand on www.smartlabel.org.
- Go directly to www.smartlabel.org then select the brand from the pulldown menus. You can also type in the product name to search for it.
Canada
Certifications and product transparency affiliations
Certifications and product transparency affiliations
We’re aiming to increase products with targeted certifications and product transparency affiliations. One of the ways we’re accomplishing that is by developing cleaning products that earn third-party certifications from the U.S. EPA’s Safer Choice and Design for the Environment programs.
Before gaining these certifications, all products must go through a rigorous third-party review process to ensure ingredients satisfy program standards. Presence of the Safer Choice logo on a product is intended to help consumers, businesses and other purchasers identify cleaning and disinfecting products that meet performance standards and contain ingredients that are safer for human health and the environment. The Design for the Environment logo helps identify antimicrobial products, such as disinfectants and sanitizers, that have been reviewed by the EPA and found to meet both pesticide registration requirements and the agency’s Safer Choice Standard. Learn more about Safer Choice and Design for the Environment, and search for Clorox products that meet the Safer Choice or Design for the Environment standards.
Clorox has been named a Safer Choice Partner of the Year seven times — in 2016, 2017, 2020, 2021, 2022, 2023 and 2024. Additionally, we received a special award in 2022 for our efforts in design and implementation of the new Design for the Environment logo.
Safer Choice and Design for the Environment program disclosures
Preservatives
Preservatives
Preservatives are present in some Clorox products to prevent the growth of micro-organisms. When used, preservatives are included at levels well below the threshold for causing skin allergenicity (sensitization). These levels are approved by the U.S. Environmental Protection Agency and typically do not exceed a range of 0.1% to 0.2%.
Fragrances
Fragrances
Prioritizing product safety
Prioritizing product safety
Product advocacy
Product advocacy
Our other sustainability pillars
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Clean world
Clean world
LEARN MORETaking climate action and reducing plastic and other waste.
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Thriving communities
Thriving communities
Enabling people to be the best version of themselves.LEARN MORE