Hero: Ingredients Inside

Ingredients Inside: United States

At Clorox we are guided by our core value – to do the right thing. The same principle applies when we're choosing ingredients for our cleaning and disinfecting products. We believe in being proactively transparent about our product ingredients to empower you to make choices for your family, your pets and your home.

A Heritage of Ingredient Transparency

More than a decade ago we became the first consumer packaged goods company to voluntarily disclose ingredients in our U.S. and Canadian retail and professional cleaning, disinfecting and laundry products. Over the years, we strengthened our transparency efforts by adding mobile access and fragrance components identified as potential allergens, among other features.

As consumer demand for ingredient transparency grew, we provided guidance to our industry association to develop an industry-wide labeling tool, giving you a way to easily access detailed information on a wide range of food, beverage, supplement, household, pet care, personal care and over-the-counter U.S. retail products in a single place, using a consistent digital format. SmartLabel was launched in 2016, and today it’s a one-stop shop for information on ingredients and more for about 80,000 products, including over 1,000 brands from more than 60 different companies.

Continuing a Legacy of Ingredient Transparency

Clorox is committed to providing products that meet the safety and wellness needs and demands of today’s consumers. To help you make more informed choices for your family and home, we provide access to the ingredients in our cleaning, disinfecting and laundry products sold in the U.S. to the industry portal SmartLabel not only complying with the California law but going beyond its requirements. On SmartLabel, users will find ingredient information, usage and handling instructions, health, safety and environmental information, as well as links to safety data sheets and other company and brand information.

Previously available on this site, ingredient listings for more than 500 of those products sold in the U.S. can now be found on SmartLabel. Whether you’re in the store, at home or at work, SmartLabel is easily accessible through any of the following options:

  • Scan the UPC barcode of your product with the SmartLabel app to automatically launch the product’s SmartLabel page on your device. (Download the SmartLabel app from the app store on your mobile device.)
  • Click on a logo below to access product listings for that brand on www.smartlabel.org.
  • Go directly to www.smartlabel.org then select the brand from the pulldown menus. You can also type in the product name to search for it.

 

For questions, refer to the contact information on the product label or the SmartLabel product page. Information on the date of manufacture of a designated product may be obtained by calling 800-227-1860.

Ingredient listings for our Canadian products continue to be available on this site; click on the Canada tab above to access listings of your favorite products.

In addition to expanding the scope of consumer-meaningful information on SmartLabel, we are committing to increasing our third-party product certifications. Product certifications provide access to information that goes beyond regulatory requirements -voluntarily ensuring products have been comprehensively evaluated by an independent party for compliance with a standard developed by industry experts and stakeholders. At Clorox, we’ll continue to be on the front lines of ingredient transparency —and not just because it’s required or because it’s good for business. We do it because you have a right to know what’s in the products you bring into your home.