Hero: Ingredients Inside

Ingredients Inside: United States

To help you make more informed choices for your family and home, we provide access to the ingredients in our cleaning, disinfecting and laundry products sold in the U.S. and Canada as well as other information.

Previously available on this site, ingredient listings for more than 500 of those products sold in the U.S. can now be found on SmartLabel. Whether you’re in the store, at home or at work, SmartLabel is easily accessible through any of the following options:

  • Scan the UPC barcode of your product with the SmartLabel app to automatically launch the product’s SmartLabel page on your device. (Download the SmartLabel app from the app store on your mobile device.)
  • Click on a logo below to access product listings for that brand on www.smartlabel.org.
  • Go directly to www.smartlabel.org then select the brand from the pulldown menus. You can also type in the product name to search for it.

For questions, refer to the contact information on the product label or the SmartLabel product page. Information on the date of manufacture of a designated product may be obtained by calling 800-227-1860.

Ingredient listings for our Canadian products continue to be available on this site; click on the Canada tab above to access listings of your favorite products.

A Heritage of Ingredient Transparency

More than a decade ago we became the first consumer packaged goods company to voluntarily disclose ingredients in our U.S. and Canadian retail and professional cleaning, disinfecting and laundry products. Over the years, we strengthened our transparency efforts by adding mobile access and fragrance components identified as potential allergens, among other features.

As consumer demand for ingredient transparency grew, we provided guidance to our industry association to develop an industrywide labeling tool, giving you a way to easily access detailed information on a wide range of food, beverage, supplement, household, pet care, personal care and over-the-counter U.S. retail products in a single place, using a consistent digital format. SmartLabel was launched in 2016, and today it’s a one-stop shop for information on ingredients and more for about 66,000 products, including 1,000 brands from more than 60 different companies.