Clean world

Products & packaging brand highlights

Products & packaging brand highlights

Our IGNITE strategy includes ambitious environmental, social and governance goals that can only be achieved through the actions of our businesses. That’s why we created a Sustainability Center to drive business integration and ensure ESG creates long-term value for our stakeholders.

Since IGNITE launched in 2019, many of our brands have done lifecycle assessments and announced ESG goals of their own. 

Below are examples of how our brands are contributing to a cleaner world. You can also read about our brands’ actions to drive social impact here:

Clorox brand

Clorox brand

The Clorox brand champions a cleaner world where people thrive. To live up to this purpose, the brand has evolved its wipes product portfolio and namesake bleach. 

Clorox changed the cleaning category over 20 years ago by inventing the disinfecting wipe. In 2019, the brand evolved it by introducing Clorox Compostable Cleaning Wipes that pick up dirt — and compost back into dirt. They come in both Simply Lemon scent and Free & Clear for those who prefer a fragrance-free clean. Made with a compostable, plant-based cloth, they’re safe to compost at home or through your local municipal facility.* In 2021, the product earned the Environmental Protection Agency’s Safer Choice certification by meeting stringent criteria to help advance the EPA’s mission to protect human health and the environment.


*For municipal composting, check locally, as appropriate facilities may not exist in your area. For home composting, do not compost wipe if used to clean noncompostable messes, such as human or animal waste. Wipes should generally be no more than 10% of a home compost pile.

In 2020, Clorox Bleach underwent a dramatic change when the brand began producing a 25% more concentrated formula, saving resources across the product’s lifecycle.

Sold in a smaller bottle, the product uses less water and raw materials and has a lower carbon footprint during manufacturing and distribution. The annual resource savings — relative to the comparable product previously available on the market — from Clorox Bleach – Concentrated Formula are:

  • 23 million gallons of water
  • 7.4 million pounds of paper from corrugate shippers, or roughly 64,750 trees
  • 15 million pounds of plastic annually

By providing more disinfecting power per drop, Clorox Bleach – Concentrated Formula allows consumers to use a smaller dose to achieve the same results.

As Clorox continues to innovate and create more sustainable cleaning solutions, the brand released Clorox Concentrated Bleach Powder in May 2022. This small 21.1–ounce bottle is highly concentrated and has the equivalent cleaning power of two 117-ounce Clorox Splashless Bleach bottles. Other features of this product include:

  • 80% lighter to transport
  • 50% less plastic
  • Uses 90% less water
  • Uses 27% post-consumer recycled content

By providing consumers a more concentrated, shippable and approachable formula, Clorox Concentrated Bleach Powder allows consumers to get the same Clorox clean they expect with much smaller doses.



The Kingsford brand has supplied consumers with high-quality charcoal products since the 1920s. Today, Kingsford is the leading U.S. charcoal brand and an industry leader in environmental manufacturing controls, circularity and product sustainability.

Here are some ways the brand is advancing sustainability in its operations and products:

  • Emissions control: The Kingsford brand’s state-of-the-art air emissions controls for its wood-charring operation includes dust collectors and equipment systems such as enclosed conveyors and storage tanks.
  • Zero waste to landfill: All Kingsford manufacturing plants are zero waste to landfill sites, achieving this status three years ahead of the 2025 goal.
  • Energy consumption: Kingsford plants reuse the energy created during the wood-charring process by using heat to dry incoming wood and finished charcoal briquets while also powering steam generators used for other manufacturing operations.
  • Manufacturing recycle loops: Kingsford plants recover and recycle wood dust, char dust and briquet brokens during the manufacturing process.
  • Local sourcing of wood: Kingsford charcoal is made from locally sourced wood and other natural ingredients. To minimize our environmental impact, we convert more than 1 million tons of wood leftover from local mills into high-quality briquets every year.
  • Product innovation: The breakthrough technology of Kingsford charcoal with Sure Fire Grooves reduces the amount of raw materials necessary to make a charcoal briquet while outperforming the original product.
  • Packaging innovation: The Kingsford brand only uses certified, sustainably-sourced fiber in its packaging.

For more information, visit the brand’s website.

Burt’s Bees

Burt’s Bees

The Burt’s Bees brand thinks a lot about all the materials it uses —and the ones it doesn’t — helping the brand limit its footprint and reduce use of resources. That’s why it has set a 2025 vision and sustainability targets to foster a circular economy.

In its packaging, the brand uses an average of 50% or more post-consumer recycled materials in its packaging. The classic Burt’s Bees Lip Shimmers tube is now 83% post-consumer recycled plastic. By using recycled paper, our Burt’s Bees Rapid Rescue Cold Sore Treatment packaging is made with 75% less plastic. The brand is mindful of material choices and end- of-life solutions that reduce waste. 

  • It avoids overpackaging, limits mixed materials packaging that is hard to recycle and uses innovative recycled materials. For example, Burt’s Bees Facial Towelettes are made with repurposed cotton from T-shirt manufacturing and are now home compostable. The package also has a sticker rather than a plastic closure. Lip balms aren’t shrink-wrapped; instead, they have a slightly longer label that prevents tampering.
  • It chooses high-integrity materials that are more readily recyclable. That includes aluminum, steel, paper, glass, and plastics like PETE, HDPE, and polypropylene, with as much PCR as possible.
  • Once Burt’s Bees’ packaging has served its purpose, the brand makes it easy for consumers to recycle either curbside or through a packaging recovery program in collaboration with TerraCycle. As of fiscal year 2022, TerraCycle has collected over 170,000 units of Burt’s Bees packaging from consumers since the program started.

Building on its prior goal period accomplishments, the Burt’s Bees brand established a new 2025 vision to foster a circular economy. It aims to cut use of virgin packaging materials in half by 2030 and to make its packaging 100% recyclable, reusable or compostable by 2025. As part of its commitment, the CarbonNeutral certified brand is also investing in U.S. and global recycling infrastructure to increase recycling rates and prevent leakage of ocean-bound plastic. In fiscal year 2021, the CarbonNeutral certified brand began working with The Recycling Partnership to fund infrastructure improvements in U.S. municipal recycling systems. Burt’s Bees is also partnering with RePurpose Global to support frontline waste enterprises in India and Ghana and eliminate over 1.5 million pounds of plastic waste otherwise bound for the ocean by 2025.

For more information on its environmental sustainability commitments and progress, visit the brand’s website.

Learn about Burt’s Bees’ commitment to impact 50,000 livelihoods in their supply chain communities.



As the #No. 1 brand in water filtration, Brita helps people access cleaner, great-tasting water, without having to trash the planet. To fulfill its purpose, the brand has committed to removing 20 billion single-use plastic water bottles from circulation per year by 2030, among other sustainability goals. 

Roughly three-quarters of all plastic water bottles are not recycled, finding their way to landfills. In the U.S. alone, consumers use 2,000 single-use plastic bottles per second*, the majority of which end up in oceans.

Here are some ways the Brita brand is addressing the issue of single-use plastic bottle waste:

  • When consumers switch to a Brita system, they replace up to 1,800 single-use plastic bottles per year.**
  • Last year, Brita customers filtered enough water to replace 13 billion single-use plastic water bottles, the majority (60%) of which are consumed in the home.
  • Using a Brita to filter water produces up to four times less carbon dioxide than drinking bottled water.^
  • At the end of the life cycle of Brita filters and pitchers, consumers can turn old Brita products into 100% recycled goods like outdoor chairs, bike racks, watering cans or park benches through a take-back partnership between Brita and TerraCycle.

Switching to reusable water bottles and home-filtered water is also good for consumers’ wallets. The average Brita pitcher filters 240 gallons of water a year for about 19 cents a day. To get the same amount of water from water bottles would require 1,818 16.9-ounce water bottles a year. At an average cost of a dollar a bottle, that’s $4.98 a day.

That’s why Brita is committed to removing 20 billion single-use plastic water bottles from circulation per year by 2030. The brand has also set the following goals:

  • Have zero plastic waste to landfill by 2030.
  • Create completely curbside recyclable packaging using 100% recycled fibers.
  • Produce innovations that will lower our carbon and plastic footprint.
  • Provide 500,000 people access to clean water in vulnerable U.S. communities with poor quality tap water by 2024, and 1 million people by 2030.

For more information, visit the brand’s website.



* Based on IRI sales data; 2,000 bottles/second estimation from World Economic Forum “The New Plastics Economy,” based on current weight of global plastics in oceans.

** Standard 16.9 ounce bottles.

◊ Based on fiscal year 2020 shipment volumes of all Brita systems and filters. Compared to standard 16.9 ounce bottles.

^ Based on the same volume of water consumed with Brita products and vs. PET plastic water bottles. Based on Comparative Life Cycle Assessment Study of Five Brita Filtered Water Products and Disposable Bottled Water. December 2019.

Ω Plastic waste = Brita products made of plastic including non-recyclable filters, single-use films, systems (pitchers, dispensers), and hard-sided plastic bottles.



The Glad brand in the U.S. has declared specific 2030 sustainability targets to reduce its environmental footprint and help achieve its purpose to build a future with less waste.

The Glad brand has developed breakthrough technology that allows its kitchen drawstring bags to be made with 7% to 22% less plastic than the top 10 competing brands.  If everyone in the U.S. chose Glad drawstring bags, we could help save 100 million pounds of plastic from going into landfills each year. 

Through product innovations, the brand also delivered its most sustainable bag yet, and with the same trusted strength.  The Glad ForceFlexPlus Recovered Materials Trash Bags use 20% post-consumer recycled plastic diverted from landfills, plus 30% reclaimed plastic, which is reused scrap material from the manufacturing process. These bags also have 100% recycled packaging. All product made in North America are manufactured in plants that are certified zero waste to landfill1 and use 100% renewable energy2.

The brand’s sustainability efforts are also ramping up across the globe. In Canada, Glad offers bags designed and labeled for recycling and composting. The Australia-New Zealand market extended the Glad to be Green platform with a range of food care products with environmental benefits. The 50% Plant-Based Cling Wrap, Sandwich and Snack Reseal Bags are made from sugar cane, a renewable resource. By replacing a portion of fossil fuel plastic with bio-based plastic, these new Glad products have a smaller carbon footprint with the trusted strength and quality of Glad to keep food fresh and protected. In addition, Glad Compostable Bake Paper is certified home and municipal compostable3 after use, diverting waste away from landfill. The packaging for this lineup is made from 70% recycled content and is 100% recyclable. 

In the U.S., the brand has declared specific sustainability targets to reduce its environmental footprint, including:

  • 100% renewable electricity in our North American plants for 2025. Achieved as of calendar year 2021.
  • 100% recyclable, reusable or compostable packaging by 2025. As of calendar year 2021, the brand achieved 99% recyclable packaging.
  • Zero waste to landfill manufacturing for North American plants by 2025. Achieved as of calendar year 2018.
  • 50% reduction in virgin plastic across its trash business by 2030. As of calendar year 2021, the brand had achieved 12% reduction in virgin material4
  • 60% reduction in virgin packaging across both trash and food protection by 2030. The brand achieved a 43% reduction in virgin packaging as of calendar year 20215
  • Investment in strategic partnerships that amplify sustainability efforts, including Recyclops, a technology-enabled sustainability and recycling startup, to expand access to recycling for more than 100,000 U.S. households in nearly 100 cities across 10 states that are currently without viable curbside options.

For more information on how Glad is doing more to waste less, visit the brand’s website.


1. Recycle or repurpose at least 90% of its waste, send the remaining 10% or less to a waste-to-energy facility.
2. All energy used is offset by virtual power purchase agreements and purchased renewable energy certificates or REC’s.
3. Certified compostable to AS4736 and AS5810 standards.
4. Achieved by plastic reduction in product and increased recycled fiber in packaging vs. 2018 baseline.
5. Achieved by increased recycled fiber in packaging vs 2018 baseline.
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