Our Response

Clorox Ranked No. 2 Most Essential Company in U.S.; No. 1 for Integrity

Americans see Clorox as one of the most essential companies in the U.S. during COVID-19, ranking Clorox top for integrity and resolve.

The Harris Poll Essential 100 surveyed more than 2,000 Americans as part of an in-the-moment assessment of how businesses are responding to the pandemic.

Clorox rose to the top of the field, ranking:

  • 2 overall
  • 1 for integrity, reflecting public trust that we would respond appropriately and effectively
  • 1 for resolve, defined as being part of the solution, relating to innovation, re-imagination or application of its core business
  • 2 for our responsiveness, or agility, “grit” and mettle

Click here to read the full report.