Grant Guidelines

Foundation Priority Areas

Clorox’s philanthropic cash grants are primarily funded through The Clorox company Foundation:

  • The Clorox Company Foundation provides grants primarily in its headquarters community of Oakland, California.
  • Through the Clorox’s Community Development Program (CDP), many/most Clorox remote offices and manufacturing plants outside of Oakland, California also operate small giving programs in their local communities. These programs are administered independently and generally serve nonprofit organizations within a three-to-five mile radius of these facilities. To learn more about our Community Development Program, please email community.relations@clorox.com.

The foundation currently concentrates its contributions in the focus areas described below.

Cultural Arts

The foundation supports cultural initiatives, programs and projects that increase awareness of, participation in and appreciation of arts and culture.

Our Arts Mini-Grants Initiative, as part of the cultural programming focus, provides small grants to support Oakland’s nonprofit visual and performing arts community events. Funds must be used for programs that are nonsectarian. No sponsoring or fundraising events will be funded.

Education

The foundation supports innovative education programs that serve children and youth from kindergarten through 12th grade, focused on literacy and STEM (science, technology, engineering and math). Grants in this focus area are by invitation only. For more information about Oakland-based grants, please email cloroxfndt@eastbaycf.org.

Urban Farming

Through the foundation’s Urban Farming grants, we are strengthening our company’s commitment to health and wellness. We seek to address some of the root causes of basic health disparities. The foundation supports organizations that offer urban farming/gardening programming that is focused on strengthening communities through nutrition education, access to good food and minimizing barriers associated with eating good, nutritious food. This focus area is by invitation only. For more information please email community.relations@clorox.com.

Youth Development

The foundation prioritizes organizations and programs that practice strengths-based, intersectional youth development rooted in the inherent potential of young people. Programs should provide differentiated and personalized interventions for young people that address persistent barriers to opportunity and are responsive to unique challenges faced by young people in their local communities.

Criteria for funding

Applicants must currently be in good standing with the IRS and in receipt of an IRS ruling confirming their classification as a 501(c)(3) tax-exempt, nonprofit agency or be sponsored by a qualified fiscal agent. In addition, the proposal must meet the foundation’s geographic scope and address one of the focus areas listed above. The foundation uses the following criteria in selecting agencies for funding:

Clarity of purpose

Outcomes related to measurable performance (i.e., improved grades, test scores, graduation rates, increased audiences in underserved communities, etc.)

  • Strategies that will achieve the stated outcomes
  • Sound fiscal and management practices
  • Involvement of Board of Directors
  • Demonstrated collaborative relationships
  • Fundraising capacity
  • Diversity of board, staff, clients, audience, etc.
  • Nondiscrimination policies and practices

Ineligible for funding

In general, the foundation does not fund the following:

  • Fundraising events, benefits or raffles
  • Athletic programs or league sponsorships
  • Field trips, tours and travel expenses
  • Advertising or promotional sponsorships
  • Conferences, conventions, meetings, etc.
  • Media productions (TV, radio or film projects)
  • Projects of a national scope<
  • Direct assistance to individuals or individual sponsorships
  • Religious-based activities for the purpose of furthering religious doctrine
  • Political parties, organizations, candidates or activities
  • Exclusive membership organizations and associations or membership dues
  • Deficits or retroactive funding
  • Capital projects
  • Individual school projects
  • Programs that support individual schools