Planet. Shrinking our footprint while growing our business.

We are fully committed to making environmental sustainability core to how we do business. This includes continuing to reduce the impact of our operations as well as the products we make. And while we have a dedicated Eco Office committed to driving our Environmental Sustainability strategy, at Clorox, Environmental Sustainability is everyone's job.

We recognize we all have a long way to go, and we're in it for the long haul.

Brita® FilterForGood® Makes a Difference Millions of Bottles at a Time

Brita FilterForGood Music Project

Since 2007, the Brita® FilterForGood® campaign has raised awareness about the simple changes everyone can make to lead a healthier, more eco-friendly lifestyle. More than 450,000 individuals have taken the Brita® FilterForGood® pledge to reduce their bottled water waste and are helping to keep hundreds of millions of plastic bottles from ending up in landfills each year.

We aren't alone in this quest. We've partnered with a number of the world's best known artists to spread the word about a more sustainable way to get the healthiest of drinks. We've worked with artists, including Jack Johnson, Dave Matthews Band, Fun., Jason Mraz and many more to make concerts more sustainable by providing Brita® Bottles and free Brita®-filtered water at concerts. This program has garnered great support from fans and musicians alike since this simple switch saves money and helps the planet in one easy step.

We've also taken the message to some of America's most popular events, including the Sundance Film Festival and the South by Southwest Music Festival. Brita teamed up with these events to provide Brita® Hydration Stations and offer attendees reusable Nalgene bottles, eliminating the need for hundreds of thousands of plastic water bottles throughout the festivals.

To read more about these programs and learn how you can begin making a difference today, visit Brita® FilterForGood®.

Working Toward Zero

Working Toward Zero

Five Clorox facilities are close to obtaining a zero waste-to-landfill designation. In order to receive this designation at Clorox, a facility must:

  • Reduce, reuse, recycle or compost at least 90 percent of the waste streams at the site.
  • Ensure no commonly recycled items such as paper, plastic, corrugate or aluminum are in the remaining waste.
  • Send the remaining 10 percent or less of waste to a waste-to-energy facility.

Four additional Clorox facilities are also aggressively working hard to reduce their waste in order to be designated as low (90 percent plus solid waste diversion away from landfill) waste-to-landfill facilities.