Planet

Planet. Shrinking our footprint while growing our business.

Our commitment to reduce our footprint while growing our business is core to how we do business. This includes, among other goals, reducing our operational footprint, improving the sustainability of our products and working to drive transparency and sustainability progress in our upstream supply chain. We have a dedicated Eco Team, and work to engage all employees, taking the approach that it is part of every Clorox employee’s job to help drive our Environmental Sustainability strategy.

We recognize we all have a long way to go, and we're in it for the long haul.

Our Commitment
to Environmental
Sustainability

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Reducing Our Footprint

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Brita® FilterForGood® Makes a Difference Millions of Bottles at a Time

Brita FilterForGood Music Project

Since 2007, the Brita® FilterForGood® campaign has raised awareness about the simple changes everyone can make to lead a healthier, more eco-friendly lifestyle. More than 450,000 individuals have taken the Brita® FilterForGood® pledge to reduce their bottled water waste and are helping to keep hundreds of millions of plastic bottles from ending up in landfills each year.

We aren't alone in this quest. We've partnered with a number of the world's best known artists to spread the word about a more sustainable way to get the healthiest of drinks. We've worked with artists, including Jack Johnson, Dave Matthews Band, Fun., Jason Mraz and many more to make concerts more sustainable by providing Brita® Bottles and free Brita®-filtered water at concerts. This program has garnered great support from fans and musicians alike since this simple switch saves money and helps the planet in one easy step.

We've also taken the message to some of America's most popular events, including the Sundance Film Festival and the South by Southwest Music Festival. Brita teamed up with these events to provide Brita® Hydration Stations and offer attendees reusable Nalgene bottles, eliminating the need for hundreds of thousands of plastic water bottles throughout the festivals.

To read more about these programs and learn how you can begin making a difference today, visit Brita® FilterForGood®.