Unwrapping exclusive holiday drops at leading-edge retailers
By Paul A. Escajadillo, Customer Sales Planning Manager, Burt’s Bees – Sales
This holiday season, we’re making retail history: For the first time ever, Walmart, Target, Amazon, and Sam’s Club will each feature exclusive Burt’s Bees holiday items — a bold move set to light up the season and elevate our brand presence like never before.
These exclusives, which support our IGNITE strategy to fuel growth and innovate experiences, allow us to:
- Expand our footprint across key retailers, deepening our partnerships.
- Create tailored experiences for diverse shopper bases.
- Spark excitement and impulse during the most competitive season of the year.
- Strengthen brand relevance through curated, retailer-specific storytelling.
Our holiday lineup includes exclusive, limited-edition items tailored for four major retail partners:
Target
Follow That Bee Lip Balm Board Game
Sam’s Club
Burt’s Bees Mega Balm, Holiday Limited Edition, 10-Count
Walmart
Burt’s Bees Bake Shop Favorites Lip Balm Gift Set, 6-Pack
Amazon
Burt’s Bees 12 Days of Joy Lip Balm Advent Calendar Gift Set
These unique and festive must-have gift sets will be available only at their respective retailers — just in time to capture the magic (and momentum) of holiday shopping.
We’re rolling out a full-funnel integrated campaign to support the launch, including:
- Retailer-specific content and support.
- Holiday-themed merchandising, including in-store displays and digital promotions.
- Custom landing pages and exclusive online experiences for each retailer.
This is more than a product drop; it’s a strategic play to win the holidays.
