Meet the new Glad trash bag — a pop of purple with serious power
By Ericka Santos, Associate Director – Marketing, and Nicole Robbins, Associate Director – Marketing
Don’t Get Mad. Get Glad. And now, get a little moonlight magic, too. Glad just dropped a new ForceFlex MaxStrength Moonlight Breeze tall kitchen bag in purple, available exclusively at Walmart. It brings more than a bold new look—it’s also engineered for the tough stuff, with 25% more durability than Glad ForceFlex kitchen bags.
Why it matters
Kitchen trash bags may not be glamorous, but they should work hard, smell great and spark a little joy. Glad’s new bag does all three. The Moonlight Breeze bag gives shoppers something fresh, functional and delightfully unexpected in the trash aisle.
Consumer insight
This new color expands on Glad’s color series, which has been a strong performer among experience-seeking consumers. Moonlight Breeze joins Cherry Blossom (pink) and Bahama Bliss (teal) to make trash routines a little more fun. The innovative bags fulfill an unmet need in the category and drive purchase intent.
Cherry Blossom and Bahama Bliss are available across all national retailers.
What’s new
- A bold pop of purple because your kitchen deserves a little burst of color. These vibrant bags spark joy every time you take out the trash.
- MaxStrength delivers 25% more durability than Glad ForceFlex kitchen bags.
- With double-sided seams and RipGuard, these bags provide extra protection from leaks, rips and tears.
How we’re activating
The Moonlight Breeze bag is available only at Walmart and Walmart.com. The rollout is being supported by a full digital and social push, with influencers bringing out the playful side of the new design. Shoppers will also see the bag spotlighted across retail media, including display and onsite activations to help drive awareness and purchases.
The bottom line
Glad’s new Moonlight Breeze bag delivers superior strength, a refreshing scent, a burst of color and a more joyful cleanup experience. It’s a great example of our IGNITE strategy in action and how we’re using consumer insights to fuel meaningful innovation that elevates everyday routines and delivers superior experiences. That’s the power of Don’t Get Mad, Get Glad. And now, it comes in purple.
*BASES Project Unicorn, 2018