HVR pops up in NYC
By Vicki Haber, Brand Experience Lead – Food
Hidden Valley Ranch took over New York City with a pop-up event, serving up bold flavors and fresh inspiration for a new generation of home cooks hungry for something new.
Why it matters
This pop-up event shows how HVR is innovating how and where consumers experience the brand, sparking creativity in home kitchens no matter the size and winning over younger consumers seeking simple yet flavor-forward solutions.
The big picture
Americans are cooking at home more, craving exciting flavors and easy upgrades. HVR is tapping into this trend, positioning its seasoning as the go-to staple for simple, delicious meals — and reinforcing its place in today’s foodie culture in a highly-engaging and visual way made for social media.
Go deeper
The event featured a chef-driven menu built around delicious ranch pairings — think classics reinvented and new twists that prove ranch has range.
It demonstrated how HVR’s signature flavor and versatility could be brought into any everyday cooking, with guests experiencing interactive tastings, recipe demos, and other inspiration.
Hidden Valley Ranch is driving relevance, expanding reach, and empowering a new wave of home cooks to bring ranch flavor anywhere their creativity takes them.
