Hidden Valley Ranch and Papa Murphy’s elevate take-home pizza flavor
By Evan Nave, Brand Manager – Marketing
Hidden Valley Ranch is teaming up with Papa Murphy’s — the largest take-and-bake pizza franchise in the U.S. — to bring a bold new Jalapeño Popper Pizza featuring Hidden Valley Ranch to 1,100 locations nationwide for a limited time (Feb. 23-Mar. 22).
Why it matters
Take-home pizza continues to grow in popularity as consumers look for convenience without sacrificing flavor. Our partnership with Papa Murphy’s keeps the Hidden Valley Ranch brand top‑of‑mind with pizza lovers, encourages people to try our products, and supports long‑term brand growth powered by the widespread appeal of ranch.
Go deeper
- Restaurant quality on a budget: The take-and-bake pizza market is experiencing steady growth, driven by a consumer shift toward cost-effective, restaurant-quality meals at home.
- Ranch everything: Hidden Valley Ranch’s Blast Seasoning and Jalapeño Ranch level-up the flavor of Papa Murphy’s new Jalapeño Popper Pizza inspired by the popular party appetizer.
- Personalizing pizza: Papa Murphy’s creates a unique at-home experience making ranch a natural fit for customization and flavor-forward cocreation.
Bottom line
As the take-and-bake pizza category continues to grow, this national partnership with Papa Murphy’s unlocks new ways for our Hidden Valley Ranch brand to meet consumers’ appetite while reinforcing ranch as a go‑to flavor for pizza and beyond.
