Clorox brands ring in America’s 250th anniversary
By Eric Schwartz, Chief Marketing Officer and Gina Kelly, Chief Customer Officer
As the United States prepares to celebrate its 250th anniversary this summer, Clorox brands are leaning into one of the biggest cultural moments of the year. From shelf to screen, our portfolio is activating with purpose, scale, and creativity to deepen connections with consumers while helping retail partners win shoppers during a high‑traffic, high‑engagement moment.
These programs are designed not just to celebrate, but to drive brand relevance and growth, by meeting consumers where passion, pride, and everyday moments intersect.
Why this matters
America’s 250th is a once‑in‑a‑generation moment that’s already becoming a powerful retail pulse point. Customers and partners alike are leaning in, creating new opportunities for standout in‑store experiences, collaboration, and integrated programming that delivers impact across the path to purchase.
Hidden Valley Ranch: The flavor of America
For America’s 250th, Hidden Valley Ranch is celebrating its uniquely American roots and its place at the center of summer gatherings nationwide. As the country’s No. 1 ranch brand, Hidden Valley is tapping into this milestone to reignite brand love, drive relevance, and fuel growth during peak consumption moments.
The brand is bringing the celebration to life through a fully integrated, 360‑degree activation designed to engage consumers and deliver strong retail execution.
- Building buzz: Hidden Valley kicked off the celebration with its Ranch‑bassador campaign, inviting passionate fans to become summer ambassadors and share their love of ranch. This culturally led idea brings authenticity, conversation, and social momentum to the brand.
- Going red, white and blue: Limited‑edition packaging and prominent in‑store displays ensure strong shelf presence, while digital merchandising, promotions, and PDP content help retailers capture attention and conversion across channels.
- Letting flavor ring nationwide: The campaign comes to life across TV, digital, social, audio, print, and out‑of‑home, ensuring consumers can’t miss why ranch belongs on every summer table and every celebration.
Kingsford powers up with a classic pairing
This summer, Kingsford is celebrating America’s 250th anniversary with bold, all‑American activations designed to rally consumers around backyard grilling and iconic Americana style.
Building on our multi‑year partnership, Kingsford and Miller Lite are teaming up to mark the nation’s 250th with integrated activations that bring the celebration to life.
- Bringing Americana to the aisle: Patriotic in‑store displays and retail merchandising at the point of purchase aim to drive visibility, engagement, and conversion during the high‑traffic summer season.
- Limited‑time looks for shelf standout: New Kingsford and Miller Lite limited‑time‑only packaging adds patriotic style and helps create immediate visual disruption, making Kingsford easy for shoppers to spot and stock up for summer cookouts.
- Tapping into consumer insights: Miller Lite buyers are nearly 4x more likely than non‑buyers to purchase charcoal for grilling; it’s also the top domestic beer brand purchased with Kingsford Charcoal.
Red, White and Glad: Made for the mess of celebration
From backyard barbeques to everyday messes, Glad is celebrating America’s 250th with a vibrant, red, white, and blue expression. By embracing the spirit of togetherness and the mess that’s inevitably part of any celebration, the brand is turning routine tasks into feel-good moments.
- All-American, All Glad packaging: Limited-edition patriotic packaging for trash bags will be available across select ForceFlex and MaxStrength SKUs at key leading-edge retailers, including Walmart, Target and Dollar General. Specifically, Glad Bahama Bliss’ signature color-forward packaging is getting a red, white, and blue refresh, blending sensory escape with patriotic energy to stand out on the shelf.
- Driving impact: Americana packaging is brought to life on back-to-school endcaps, complemented by retailer display and onsite paid search, and extended through Glad’s owned channels to maximize reach and conversion.
Stars & Swipes: Burt’s Bees launches limited-edition trio
As celebrations heat up this summer, staying hydrated is a must, and that includes your lips. Burt’s Bees is marking the moment with a limited-time Stars & Swipes 3-pack, available at Target and Kohl’s starting June 14.
- Must-have summer shades: The festive set features three fan-favorite lip balms: red (pomegranate), white (coconut & pear), and blue (vanilla bean) — a perfect grab-and-go host gift for summer gatherings.
- More ways to find us: To drive visibility in store, the brand is expanding beyond the aisle with an additional themed sidecap, bringing Burt’s Bees to more high-traffic areas throughout the retailer.
