Cause Marketing

Through cause marketing campaigns, we make cash and product donations to nonprofit organizations in support of causes that are consistent with our brands’ purposes. Whether it’s funding for educational campaigns to promote public health or to groups committed to causes such as animal welfare and STEM education, cause marketing is a way to do well by doing good.

During the 2020 fiscal year, we made more than $2.4 million in cash donations to support initiatives including the following:

• Clorox is proud to support teachers and communities in need and donated $150,000 to DonorsChoose to provide the supplies and tools needed to create a creative space to learn. The brand also donated $100,000 to their partnership with the American Red Cross to advocate for emergency preparedness kits during National Preparedness Month and donated $50,000 as the official cleaning sponsor for Humble Design, an organization that serves individuals, families, and veterans emerging from homelessness by transforming empty houses into welcoming homes.
• The Rainbow Light brand donated $25,000 to the NAACP Legal Defense Fund to confront systemic racism and advance social justice in the U.S. The brand also contributed $25,000 to the Black Women’s Health Imperative and initiated a longer-term partnership with the organization to help address medical issues affecting the 21 million Black women and girls in our nation.
• As part of the Change for Nature campaign, Burt’s Bees donated $10 per pledge for the first 15,000 pledges, for a total donation of $150,000, to the National Geographic Society. At the onset of the COVID-19 pandemic, Burt’s Bees also supported frontline and vulnerable populations with more than $1.5 million in grants to Duke-Durham Covid-19 Recovery Fund, United Way, Habitat for Humanity, and local communities, as well as personal care product donations through Donate Beauty. Burt’s Bees supported the black community’s movement for justice and equality by donating $100,000 to the NAACP Legal Defense Fund and local organizations including Village of Wisdom, Spirithouse, and Communities in Partnership. To support the LGBTQ+ community, they made a donation of $20,000 to the LGBTQ Center in their hometown of Durham, NC.
• As part of their official partnership with Operation BBQ Relief (OBR), which provides meals to displaced residents and emergency personnel during times of natural and other disasters, Kingsford committed product, volunteers and financial support to OBR’s disaster relief efforts, as well as the BBQ Basics tour and the Always Serving Project, which connects and inspires communities to use barbecue as a way to come together. Additionally, Kingsford provided $250,000 of financial assistance to 25 local BBQ joints across the country, each of which received $10,000 with no strings attached, to use as they pleased in supporting their restaurants, employees and/or communities.
• To help support sanitation workers and their families, The Glad brand worked with the Solid Waste Association of North America (SWANA) to create the Sanitation Worker Support Fund. The donation of $210,000 to this fund provides financial assistance to sanitation collection workers impacted by COVID-19.