Clean world



With nearly half of our sales coming from products that have water in the ingredients, maintaining access to clean water is fundamental for us. We’ve found opportunities in our supply chain and product development areas to realize ambitious water conservation goals while also reducing costs, distinguishing our brands, meeting consumers’ needs and growing our business. As we move forward on our journey in water stewardship, our strategic focus will be to complete localized risk assessments and create actions plans that reflect the risks and issues unique to watersheds supporting the areas in which we operate. For the good of our communities, our stakeholders and our business, we will we continue to ensure all our facilities are managing their water use responsibly and seeking further efficiency gains.

Our goals

Our goals

  • Drive continued water efficiency improvements that achieve or exceed our 2018 baseline levels.
  • Advance a more localized approach to water stewardship in high or extremely high baseline water stress areas.

Between 2007 and 2018, we reduced our water consumption by 36% on an intensity basis (per case of product sold) and 20% on an absolute basis. This represents a reduction of 207 million gallons of water.

In 2019, we reset our water use baseline to calendar year 2018. Our facilities continue to look for opportunities to reduce their water use. While our water withdrawals increased by 2% between our 2018 baseline and 2020 due to increased production in response to the COVID pandemic, our plants were able to drive efficiencies and reduce water withdrawals by 14% per case of product sold between our 2018 baseline year and 2020.

Starting in 2019, we began conducting annual water risk analyses of our operations using Water Resource Institute’s (WRI) Aqueduct Tool. In 2020 we identified 10 locations in high or extremely high baseline water stress areas. The locations include five plants, four distribution centers, and one office, representing 14% of our global water use. We further assessed these locations for water risk, based on their actual water use along with the other physical quantity, physical quality, and reputational-regulatory factors in the WRI tool. We are using this data to refine our overall water risk strategy, with the goal of implementing site-specific water management plans to help offset that risk.

Since 2014, we’ve conducted third-party independent assurance of our water use.

Improvements in Infrastructure and Equipment

Our water conservation efforts include a number of water recycling infrastructure and equipment upgrade initiatives, as well as changes to some of our water management practices. Most notably, our Kingsford plants in Parsons, West Virginia, and Belle, Missouri, both reduced their water consumption by more than 40% primarily through investments in water recycling infrastructure and replacing water with air compressor systems.

We’ve also made other improvements, such as upgrading our filtration and recovery systems. We performed extensive water process mapping and conservation training at all manufacturing facilities, resulting in better plant-level water practices.

Meanwhile, work on water restoration continues through the expansion and improvement of Clorox’s current wastewater treatment infrastructure.

Water Saved with Concentrated Clorox® Bleach

In 2020, we rolled out a new, concentrated version of our flagship bleach product. Compared to our bleach previously available on the market, our current bleach is estimated to save 30 million gallons of water annually. In addition to using less water to provide the same dose, this compacted bleach also requires less packaging and weighs less than our previous bleach (on a per dose basis), thereby reducing its distribution carbon footprint and making the new version a triple win for the environment.

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