Reinventing fall freshness with Glad’s Apple Cinnamon trash bags
By Brandon Utrup and Edward Neves
We’re always innovating and looking for ways to turn everyday moments into something unexpected. This fall, we’ve done just that with the launch of our Glad ForceFlex Apple Cinnamon scented trash bags exclusively at Target, bringing the cozy, warm aroma of autumn straight into the home and delighting consumers with new, innovative experiences.
Why we did it
We know chores aren’t at the top of anyone’s list. But what if taking out the trash could spark a little bit of joy in the otherwise mundane? That’s the idea behind this limited-edition seasonal scent — a small moment of delight that can drive real excitement in the trash aisle and help drive purchase intent.
How we got here
This launch is rooted in deep guest insights and creative collaboration. Here’s how we brought it to life:
Tapped into the insight that Target shoppers love discovering products that celebrate rituals and sensory experiences.
Co-designed fragrance with Target that’s surprising, cozy, and perfectly timed for the season.
Validated the scent with consumer testing to ensure right fit.
Designed and tested fun, festive seasonal packaging with bold red artwork and fall colors.
Where it’s happening
You can find our Apple Cinnamon scented trash bags at Target stores and on Target.com nationwide. The effort is supported by a full marketing plan and puts the seasonal scent front and center:
- Retail activations: Eye-catching displays and point-of-sale presence.
- Digital media: Display ads and video across Target.com and social platforms.
- Social buzz: Influencers helping amplify the excitement of this limited-time launch.
The bottom line
This launch is more than just a new scent — it’s a win for innovation, our partnership, and the Target guest. We’re proud to bring a seasonal surprise that redefines what a trash bag can be.