Embracing always-on transformation in integrated business planning

Transformation at Clorox is ongoing — it’s essential for resilience and readiness.

Jon Nichols, associate director in Clorox’s Business Planning Center of Excellence, recently spoke with the Business Transformation World Summit team about how organizations overcome challenges, embed AI, and build a culture of learning. Here are six actionable takeaways that reflect how Clorox is driving its transformation:

Connect strategy and execution

Change management is complex. Leadership sets strategy, but execution relies on frontline teams and systems. Build strong connections between these groups to clarify intent and encourage adaptation.

Align on shared KPIs

Success requires leadership buy-in, a unified strategy, and cross-functional alignment. Ensure all goals support a common vision, with interconnected projects and clear KPIs for accountability.

Celebrate wins and share learnings

Transformation is a long-term effort. Maintain momentum by aligning teams around purpose and sharing progress — such as improved forecasts, faster decisions, and upskilled teams — to demonstrate impact.

Empower teams

Involve users in design through a “voice of the business” team, giving them real influence. The Center of Excellence can build capabilities, turning planners into analytics translators and strategic partners. Empowered teams drive transformation.

Leverage diverse expertise

Use cross-functional experts to solve business problems. Technical experts provide depth, while transformational leaders offer vision, fostering mutual understanding.

Promote lifelong learning

Invest in training for digital fundamentals, system fluency, and data literacy. Leaders don’t need to be data scientists, but understanding AI and analytics helps them lead with credibility.

Check out the full interview and learn more about the Business Transformation World Summit here.