Clorox’s Response to Hate Speech

The Clorox Company will stop advertising spending with Facebook, Inc. through December. 

As a people-centered company committed to our values, we feel compelled to take action against hate speech, which we believe will increase through the balance of the year. This creates an increasingly unhealthy environment for people and our purpose-driven brands. 

We will maintain our planned level of advertising spending but shift to other media. 

We will continue to monitor this situation and revisit our position as needed. In the meantime, we will evolve our standards and guidelines for progress for all platforms and publishers to reflect our rising expectations for greater responsibility as these channels continue to become a more important part of people’s lives.