Clorox Scentiva Scented Bleach Adds Cherry Blossom & Peach Scent
By Rachel Kastigar, Marketing Communications Group Manager – Marketing
Clorox is expanding its Scentiva Scented Bleach offerings with the launch of the new Cherry Blossom & Peach scent, combining a powerful Clorox clean with delicate floral fragrance.
Why it matters
Consumers get the cleaning, brightening, and deodorizing power of bleach — without sacrificing the scents they love.
The big picture
The smell of bleach can be a barrier that deters certain consumers from entering the category. The Clorox Scentiva team is addressing this tension.
- Last year they launched Clorox Scentiva Scented Bleach in Lavender & Jasmine — a “no compromises” product that pairs a powerful Clorox Bleach clean with uplifting, fresh scents.
- This year, the Scentiva Scented Bleach portfolio has expanded to include a Cherry Blossom & Peach scent.
- The new scent is being highlighted in national advertising, on social, in influencer content, and more.
The bottom line
Clorox Scentiva brings delight to the Bleach category, helping consumers to elevate their cleaning routines.
