Artist and activist Matthew Willey is on a mission to paint 50,000 individual honeybees as part of his The Good of the Hive project.
His purpose? To raise awareness about the decline in honeybee populations, their importance as pollinators and the powerful connection between honeybee hives and human societies.
Last year, one of his stops was Burt’s Bees headquarters in Durham, North Carolina. There, he participated in Burt’s Bees Culture Day, joining some 400 employees and partners in a celebration of Burt’s Bees brand values, and to paint a mural on the side of the building.
One year later, Paula Alexander, Director – Sustainable Business & Innovation for Burt’s Bees, sat down with Matthew to discuss his Good of the Hive project, the experience of working with Burt’s Bees and how that has changed his approach to his art and activism.