Brita goes live for Prime Day with Kyle Richards
By Amanda Kaplan, Brand Engagement – Brita
Our Brita brand has partnered with Bravo’s Kyle Richards, who hosted an Amazon Live event on Monday, June 15, designed to engage consumers ahead of Amazon Prime Day to drive sales of featured Brita products.
Why it matters
This activation blends social-first storytelling with commerce, meeting consumers where they’re shopping while using trusted voices to drive consideration and purchases during a critical shopping moment.
- Prime Day focus: The program was developed to prime consumer purchases of select Brita products ahead of Amazon Prime Day (June 23-26) through high-impact Amazon placements and live content.
- Celebrity partnership: Bravo personality Kyle Richards hosted an Amazon Live event on June 15 to engage consumers through relatable lifestyle content.
- A relatable story: The livestream centered around an exclusive “fridge reset,” showcasing how Brita products simplify hydration, support entertaining and family routines, and bring greater organization to the kitchen.
Why Kyle Richards?
- Proven performer: Kyle is an experienced Amazon Live host with track record for driving engagement and performance across previous livestreams.
- Audience fit: As a familiar face from The Real Housewives of Beverly Hills, Kyle resonates with the Gen-X consumers who are especially active Amazon shoppers, reflecting Brita’s consumer obsession and focus on showing up where key audiences are already engaging.
- Authentic advocacy: Kyle’s ability to blend everyday lifestyle content with product recommendations allows Brita to build trust through genuine product endorsement — a key driver of both social engagement and commerce outcomes.
The strategy behind the content
- Standing apart: With ZeroWater and lower-cost alternatives among Brita’s key competitors on Amazon, the livestream was a distinctive way to reinforce Brita’s points of difference.
- Product superiority: The content highlights Brita’s contaminant-reduction capabilities and competitive claims, while also emphasizing the taste benefits that consumers value.
- Trust through storytelling: By embedding these messages within an authentic “fridge reset” narrative, the activation reinforces why consumers should choose Brita without sacrificing entertainment or relatability.
- Multiple touchpoints: Assets from the activation will extend beyond the livestream through Amazon-owned placements, paid social, and paid online video to maximize reach and impact.
Featured products
- Brita 6-Cup Pitcher with Elite Filter
- Brita 10-Cup Pitcher with Plus Filter
- Brita Ultramax 27-Cup Dispenser with Elite Filter
The bottom line
This activation demonstrates how Brita is bringing together consumer insights, trusted creators, and commerce-driven storytelling to fuel growth. It also highlights the agility, collaboration, and innovation of cross-functional teams working together to deliver social-first experiences that help consumers choose Brita with confidence.
