Hidden Valley ™ plus Diablo: a hotter sequel at Taco Bell
By Evan Nave, Brand Manager – Marketing
Hidden Valley ™ Ranch is back at Taco Bell — this time blending our iconic ranch with Taco Bell’s top-performing Diablo flavor to launch Hidden Valley Diablo Ranch nationwide starting Jan. 22.
Why it matters
This sequel marks our second national collaboration with Taco Bell, building on the successful Hidden Valley Fire Ranch debut in 2025. It puts Hidden Valley at the center of Taco Bell’s bold flavor play and reinforces ranch as a driver of crave, culture, and scale.
What’s new
Ranch, redefined: This hotter remix pairs classic Hidden Valley Ranch with Diablo heat to create a bolder experience and demonstrate ranch’s ability to expand into heat forward flavor spaces without losing its core identity.
Centerplate moment: Prominently featured with Taco Bell’s Crispy Chicken Nuggets, the sauce becomes an essential — not optional — part of the restaurant’s strategy that reimagines crispy chicken through a distinctly Taco Bell lens.
Go deeper
- Hidden Valley Diablo Ranch is supported by a full-funnel media mix, including high-impact broadcast, social-first creative, influencer activations, and digital ordering moments.
- Creative leans into ranch obsession with humor, self-awareness, and culture-first storytelling. It spotlights the rituals, obsession, and joy fans already associate with dipping.
- Taco Bell’s Crispy Chicken with Hidden Valley Diablo Ranch will be featured via a wrapped car as part of Uber Eats marketing campaign in Los Angeles on Jan. 22.
The bottom line
Hidden Valley Diablo Ranch at Taco Bell shows how Hidden Valley can turn a trusted classic into a repeatable, growth platform — deepening partnerships, fueling demand, and keeping ranch firmly at the center of culture.
