Hidden Valley™ Ranch teams up with Club® Minis
By Sara Lynn, Associate Director of Partnerships – Office of Strategic Alliances
The Clorox Company’s Hidden Valley™ Ranch and Club® Crackers are collaborating on new Club® Minis Hidden Valley™ Ranch, expanding our ranch flavor into even more snacking occasions. Nationwide availability begins in January, with expansion through spring.
People are constantly on the lookout for quick, satisfying bites that fit seamlessly into their day. In fact, snacking represents ~50% of meal occasions, so products that fit these moments can unlock greater demand. By bringing together two beloved brands, Hidden Valley can reach new audiences and make our new snack the easy, irresistible choice that stands out in a crowded aisle.
What’s new
- Club® Minis Hidden Valley™ Ranch: the tangy taste of HVR on light, flaky, buttery mini crackers made to munch and share.
- National rollout begins in January; broader availability through spring.
The big picture
This collaboration advances Hidden Valley’s goal to “ranch everything” — bringing the beloved flavor into the kinds of treats consumers already enjoy — while reinforcing our focus on innovation that’s grounded what our consumers want.
