Senior Vice President and Chief Marketing Officer
Eric Reynolds was named senior vice president – chief marketing officer of The Clorox Company in January 2015 and added responsibility for oversight of the Burt’s Bees business in May 2018. As CMO, he has global responsibility for all marketing functions, including brand strategy and management, personnel staffing and development, consumer insights, advanced analytics, agency management, consumer promotion, digital capabilities, media planning and buying, commercial production, and graphic design.
Before assuming this role, Reynolds held a number of positions within the company. Most recently, he was vice president – general manager, Europe, Middle East, Africa and Asia, overseeing Clorox’s growth and brand strategies in these regions. His previous assignments included general manager, Caribbean in the International Division and marketing director, U.S. Home Care. His career at Clorox began in 1998 as an associate marketing manager on the Brita® business.
Prior to joining Clorox, Reynolds spent five years working for General Mills in finance.
He currently is a director of the Vesper Society, a social justice health access foundation, where he previously served as board chairman.
A native of Minneapolis, Reynolds holds a bachelor’s degree in English and economics from Saint Olaf College, and a master’s degree in business administration in marketing and strategy from the Kellogg School of Management at Northwestern University.