Business context
Through ongoing dialogue with the people and organizations connected to our business, we gain insights into evolving sustainability expectations, opportunities and challenges that help inform our strategy, strengthen our brands, identify risks and opportunities, and advance long–term value creation for Clorox and our stakeholders.
Management approach and initiatives
We engage regularly with a broad range of stakeholders who are important to our business and whose perspectives help inform our priorities. Our engagement activities vary by stakeholder group and may include surveys, meetings, forums, partnerships, community outreach, industry collaborations and ongoing business interactions:
- Consumers: We engage consumers through research, digital platforms, customer service interactions and brand communities to inform product innovation and improve consumer experiences.
- Retail partners: We collaborate with retail partners through regular business reviews, joint planning, sustainability discussions and industry forums. These dialogues help us better understand marketplace trends and opportunities to create value together.
- Employees: Employees play an important role in shaping our culture and business. We gather feedback through engagement surveys, employee resource groups, leadership communications, listening sessions, and other channels that help us understand employee experiences and identify opportunities for continuous improvement.
- Suppliers: We work closely with suppliers to promote responsible business practices and strengthen our supply chain. Engagement includes supplier communications, capability-building initiatives, assessments, and ongoing collaboration on sustainability-related priorities.
- Investors: We engage regularly with shareholders through meetings and sustainability disclosures. These touch points help us understand shareholder perspectives and communicate how our sustainability priorities support long-term business value creation, as well as performance against our goals.
- Communities and NGOs: We engage community organizations, nonprofit partners and non-governmental organizations (NGOs) to better understand local needs, support community initiatives and collaborate on shared challenges, including responsible sourcing and sustainable packaging.
- Regulators: We engage with policymakers and regulators to understand evolving requirements, support compliance and share perspectives on issues that affect our business, consumers and communities. Engagement may include participation in industry associations, public consultations, and direct dialogue on topics such as product safety, ingredient transparency, packaging, and environmental sustainability.
Sustainability materiality assessment
Stakeholder engagement is an important part of how we shape our sustainability strategy and reporting. Since 2015, we have engaged stakeholders through our sustainability materiality* assessment to help identify and prioritize the issues most significant to our business and stakeholders—and where Clorox can have the greatest impact on society and the environment. We periodically refresh this assessment to reflect emerging trends, evolving stakeholder expectations, and changes in the external landscape.
In fiscal year 2026, we conducted a targeted reassessment to reflect evolving stakeholder expectations, emerging trends, regulatory developments and changes in our business environment. This work built on our comprehensive 2024 assessment, conducted in partnership with an independent third party and supported by AI-enabled analysis. The assessment incorporated a broad range of inputs, including executive feedback; enterprise risk assessment findings; regulatory and policy developments; sustainability standards and ratings frameworks; media and issue trends; and perspectives from investors, customers, suppliers and non-governmental organizations.
The resulting prioritization guides our sustainability approach, resource allocation, goal setting and reporting. It helps focus investments on the areas most relevant to long-term value creation and business resilience while leveraging our portfolio of trusted brands and operational capabilities to address critical sustainability challenges.
* Though “materiality” in the U.S. typically refers to financial relevance, our sustainability lens is broader — focusing on topics that could significantly influence our purpose, performance, stakeholder perception or risk profile, including those with financial implications. This sustainability materiality assessment does not follow the “double materiality” standard required under current European Union regulatory frameworks. It evaluates core sustainability themes based on our internal definitions rather than the distinct impact and financial materiality criteria dictated by European regulations.
Last updated
October 5, 2026