Through cause marketing campaigns, we make cash donations to nonprofit organizations in support of causes that are consistent with our brands’ purpose. Whether it’s funding for educational campaigns to promote public health or to groups committed to causes such as animal welfare and STEM education, cause marketing is a way to do well by doing good.
During our most recent fiscal year, our cash donations went to organizations like Prisma, the nongovernmental organization that is leading our Clorox Safe Water Project in Peru; the Partnership for a Healthier America, which led campaigns to get kids to eat more fruits and vegetables and to drink more water; and Habitat for Humanity and One Warm Coat, partners on our Glad to Give campaign to encourage more charitable giving. Funding also was part of the Burt’s Bees Bring Back the Bees campaign, which raised awareness of disappearing bee populations and engaged consumers to reach the goal of planting 1 billion bee-nourishing wildflower seeds.
All told, we made more than $1.3 million in U.S. cause marketing donations in fiscal year 2016.