Our Innovations: Good For You, Good For the Planet
Clorox champions a cleaner world where everyone can thrive. This is our brand purpose, and at its core, it means that we create products that are not just good for people who use our products but also for the planet where we all live. And to live up to this purpose, we evolved our wipes product portfolio and our namesake bleach.
Compostable Cleaning Wipes
Clorox changed the cleaning category over 20 years ago by inventing the disinfecting wipe. In 2019, we evolved it even more by adding Clorox Compostable Cleaning Wipes to our wipes portfolio, because we wanted to help create a cleaner planet. Clorox Compostable Cleaning Wipes pick up dirt —and compost back into dirt. They come in both Simply Lemon and Free & Clear, an unscented version for those who prefer a fragrance-free clean. Best of all, they’re safe to use around kids, pets and food. They’re made with a compostable plant-based cloth, which makes them safe to compost at home, or through your local municipal facility.*
Our transition to a concentrated formula saves resources across the lifecycle of the product. The product used less water and was sold in a smaller bottle, allowing us to use fewer raw materials. It also reduces the impact of the product during manufacturing and shipping — and even when the consumer recycles the bottle.
Concentrated Clorox Bleach
It is a big decision to change the formula of our company namesake and original product, Clorox bleach, and that has happened only a few times in our more than 110 year history. But as it has become critical to lighten the footprint of our products, Clorox bleach underwent a dramatic change in 2020, when we began producing a 25% more concentrated formula.
Our transition to a concentrated formula saves resources across the lifecycle of the product. The product uses less water and is sold in a smaller bottle, allowing us to use fewer raw materials. It also reduces the impact of the product during manufacturing and shipping —and even when you recycle the bottle. We are proud of the annual resource savings from Concentrated Bleach:
- 23 million gallons of water
- 7.4 million pounds of paper or roughly 64,750 trees
- 15 million pounds of plastic annually
In addition to the environmental benefits, our concentrated Clorox Bleach gives you more uses per ounce because you can use less bleach in order to achieve the same cleaning and laundry results. For example, our previous formula required ½ cup of bleach per gallon of water to make a cleaning solution. Our new, more concentrated formula needs only 1/3 cup of bleach per gallon of water to make a cleaning solution. That’s giving you more value out of our products every day.
*For municipal composting, check locally, as appropriate facilities may not exist in your area. For home composting, do not compost wipe if used to clean non-compostable messes, such as human or animal waste. Wipes should generally be no more than 10% of home compost pile.