This Innovation Doesn’t Stink

By Brad Ferris, Associate Director for Brand Engagement – CloroxPro

Innovation. We need it. We love it. And at CloroxPro, we’ve got it.

While alcohol-free Clorox Healthcare® VersaSureCleaner Disinfectant Wipes are the biggest Clorox Professional Products Company innovation this fiscal year, we’re also pleased to introduce Clorox® Disinfecting Bio Stain & Odor Remover.

The Clorox® Disinfecting Bio Stain & Odor Remover portfolio.

Stains and odors are a distraction for Americans everywhere, but when they come from bio accidents like feces and vomit, they actually make people concerned for their health and safety since bio messes can contain a variety of pathogens. They can also tarnish the reputations of commercial facilities more easily than other common messes, according to a new survey from Clorox Professional Products Company.[i]

Yet almost half of cleaning professionals experience spills of blood or feces every day.[ii] And as they move throughout their work environment, they interact with different surfaces and move germs from surface to surface. The impact can be tremendous and not just on public health, but on reputation.

CloroxPro has a solution: Clorox® Disinfecting Bio Stain & Odor Remover.

The portfolio for the commercial cleaning industry delivers strong cleaning performance and broad surface compatibility. Its scientific formulation harnesses the stain-lifting power of surfactants to break down bio soils and eliminate stains and odors better than enzymes, and it kills pathogens in as little as 30 seconds. It’s Environmental Protection Agency (EPA)-registered to kill 19 microorganisms commonly found in bio messes like blood, feces and vomit, including HIV-1, herpes simplex virus, influenza A virus, Hepatitis B and Hepatitis C viruses, norovirus, methicillin-resistant Staphylococcus aureus (MRSA) and more.

The versatile, low-pH formula can be used on a wide variety of hard and soft surfaces and materials including floors, common plastics, tile, glazed porcelain, ceramic and enamel, grout, fabrics, upholstery, mattresses, carpet and more.

Why this innovation is good for the brand

Clorox® Disinfecting Bio Stain & Odor Remover rounds out our portfolio to help facilities address tough messes. It’s an innovative, one-step product that cleans, disinfects and deodorizes surfaces and can be used for accidents involving the toughest bio soils on both hard and soft surfaces.

It’s ideal for use in high-traffic locations such as schools, offices, athletic facilities, restaurants and bars, hotels, veterinary and pet care facilities, healthcare and long-term care facilities, and other public areas.

[i] Clorox Professional Products Company and Ketchum Research Findings (August 2018). (Online survey of 1,000 American adults 18 years or older.)

[ii] Clorox Professional Products Company Findings (December 2017). (Online survey of 217 surface disinfection decision makers.)