Stories from our people: Marketing’s Espi Navarro
By Esperanza Navarro, CLC Qualitative Project Leader
My name is Esperanza Navarro, but I go by Espi. I’m the qualitative project leader at the Consumer Learning Center.
I wanted to apply at Clorox because it’s a legacy company — it’s been here in the Bay Area forever, and I believe in the products that they make. Human Insights as a field is something that fascinated me and that I really wanted to explore when I was at a crossroads in my career. I had done communications, public relations, and worked in brand and sales marketing. I was looking for something that was going to capture my interest.
While this role was in marketing, it was in a department I’ve never been in before — Marketing Insights. And it was a position that allowed me to talk to consumers. I’ve always had that curiosity throughout my whole career about what consumers are thinking, and how we can better serve them. What kind of products are they looking for? Those are the kind of questions that I could ask within this role.
Now, I work with Marketing and R&D, and I work with consumers to test our products, collect data, and turn it into insights. It helps us come up with ideas for new products, or even modifications that could improve the experience for the consumer. And then we also do a lot of marketing projects for brands. I pretty much touch products at every point in their journey at Clorox.
My personal passion is connecting people, and Clorox really allows me to bring that to life. I think it has a lot to do with our products. Our products touch millions of lives throughout the world.
