Clorox Makers Make a Difference for NorCal Fire Victims
By Kerri Martin, Senior Director – Brand Engagement
On Wednesday, December 12, the makers at Electro Creative Workshop, The Clorox Company’s in-house creative agency, helped to raise $20,000 for the victims of the Camp Fire, which devastated parts of Northern California in early November.
Their medium? A silent art & experiences auction at the company’s Oakland headquarters.
All the auction’s proceeds will go to the United Way of Northern California‘s Camp Fire Fund, which will provide victims of California’s most devastating wildfire with much needed cash and gift cards.
Days after the fire started, Augustus ‘Aug’ Ang, the auction’s organizer and Associate Creative Director at Electro, had set the vision for the event. He was inspired by the team’s recent Be BOLD training to take action, organizing the auction in just three weeks.
“With all the creative horsepower at Electro, it was a no-brainer for us to unleash our creativity to help those in need, especially during the holidays,” Aug said. “Some of our designers have relatives who lost nearly everything in the fire. The devastation is heartbreaking. I’m so inspired to see my fellow Electrofier’s passion for craft, eagerness to help those in need and love of problem-solving spring into bold action.”
Many of the 135 items up for bid in auction were original works of art such as drawings, paintings, photographs, ceramics, wood carvings and even handmade jewelry.
In the spirit of making, many Electrofiers crafted custom gift baskets, delicious homemade baked goods and one-of-a-kind experiences such as wine tasting in Sonoma with a certified sommelier, an instructional sailing cruise around the San Francisco’s Bay and a week-long stay in a Tahoe cabin.
“We’re incredibly humbled by and thankful for the support that we received company wide. It was especially exciting to see employees calling in bids from Clorox offices across the country,” Aug said. “This is a true testament that when there’s a will to help, there’s always a way.”