Always there: A story of trust, tradition, and the power of everyday care
By Denise Walker, Consumer Care Manager – Marketing
What does a bottle of Formula 409 have to do with family, tradition, and a father’s love? Join Jon Schlesinger, vice president and general manager – Cleaning, as he retells a story shared by one of our consumers, Lorraine. Her story takes us back to a Sunday morning in the 1970s, where the simple act of cleaning shoes became a cherished memory. For Lorraine, our products aren’t just part of routines, they’re part of life’s most meaningful moments, connecting the past and present.
Every day our Consumer Care team hears similar tales about the outsized role Clorox brands have played in their lives. With consumers at the heart of everything we do at Clorox, we cherish this story from our Formula 409 consumer, Lorraine, and all the other consumers who put trust in us every day.
