The images of the people and the homes ravaged by Typhoon Haiyan are heart-wrenching.
As our general manager in the Philippines wrote, “The aftermath is beyond words. The government has declared a state of national calamity. It is struggling to get relief goods to all affected areas, especially remote ones, as access is difficult due to blocked roads and power and communications outages. They say the death toll could reach thousands and 750,000 families are displaced. It will take months of relief and years of rebuilding. Right now the immediate needs for survival are food and water.”
To help aid in the recovery efforts, Clorox has donated $150,000 to the American Red Cross Pacific Typhoon Fund. Clorox has also established a microsite through the American Red Cross that enables employees and others to donate to relief efforts.
Clorox’s business in the Philippines has provided relief goods to feed the 100 families of our impacted distributors, who are in an area with little news coverage or aid. Local Clorox employees have also signed up to pack relief goods with the Department of Social Welfare.
Clorox is donating its current local product inventory, which will be distributed this week, and working to import a container of Clorox® bleach that will be delivered directly to the Red Cross.
Additionally, we are working with one of our ad agency partners to spread the word on proper disinfecting techniques. The World Health Organization and the Centers for Disease Control and Prevention recommend the use of bleach for helping control the spread of pathogens that can cause infections and other health threats.
For more information on cleaning and sanitizing with bleach after an emergency, visit http://emergency.cdc.gov/disasters/bleach.asp.