Rebranding to reflect our purpose

The Clorox Company has been making a positive difference in the world since 1913.  

Through our namesake bleach, we supported the war effort during World War II with a product that could disinfect wounds and neutralize enemy gases. And over the decades, we’ve helped communities recover from natural disasters by providing purified water when it’s contaminated, and Glad® trash bags to help with clean-up. 

Today, in the midst of an ongoing global pandemic, our company and brands have never been more relevant and our role in helping our communities never more important. The past year has crystallized our purpose to champion people to be well and thrive every single day.  

With that purpose in mind, we’ve updated our corporate brand to better reflect the bigger role we play in society as we serve more people around the world. 

First and foremost, this rebrand reflects our people. Our shared values in how we work and treat one another. Our inclusive culture that puts people at the center of everything we do. 

The modern and simple look of the rebrand depicts our forward-looking approach. The spectrum of colors is inspired by our house of brands and our diverse culture. The dynamic nature of the design embodies our innovative spirit and drive to grow our business the right way, improving as we go and leaving the world better for the next generation.   

While the familiar diamond is still at the core to honor our heritage, the design scope has broadened to reflect the totality of what makes The Clorox Company what it is today. A company that’s built to continue to add value in a rapidly changing world. A company whose brands make a difference to people. And with a team committed to serving our consumers and communities.