Responsibility
Forward-Looking Sustainability Goals Guide Everyday Actions
This post was written by Paula Alexander, director of Sustainable Business for Burt’s Bees and president of the Burt’s Bees Greater Good Foundation. I recently joined some of the biggest players in business, including Google, Coca-Cola, Boeing and Procter & Gamble at the Corporate Eco Forum in Chicago. On the first night of the conference, at the Sixth Annual C. K. Prahalad Awards ceremony, three industry leaders were recognized for “private sector action that exemplifies the fundamental connection between sustainability, innovation and long-term business success.” One of those leaders was Kurt Kuehn, the chief financial officer of UPS Inc.